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Identifying Consumer Value Co-created through Social Support within Online Health Communities.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 3, p. 353, doi. 10.1177/0276146714538055
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Consumer-to-consumer value within social networks.
- Published in:
- Marketing Review, 2014, v. 14, n. 4, p. 447, doi. 10.1362/146934714X14185702841442
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- Publication type:
- Article