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A Comment on the Relationship between Coefficient Alpha and Scale Characteristics.
- Published in:
- Marketing Letters, 2000, v. 11, n. 2, p. 177, doi. 10.1023/A:1008146924781
- By:
- Publication type:
- Article
Analysis of Multiple Response in Marketing Research: Estimating the Degree of Association.
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 107, doi. 10.1007/BF00993990
- By:
- Publication type:
- Article
CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR: AN ANTHROPOLOGICAL SOURCEBOOK.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
Antecedents of the Attraction Effect: An Information-Processing Approach.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 3, p. 331, doi. 10.2307/3172885
- By:
- Publication type:
- Article
BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1991
- By:
- Publication type:
- Biography
BMDP PC CORRESPONDENCE ANALYSIS AND UNBALANCED REPEATED MEASURES MODELS WITH STRUCTURED COVARIANCE MATRICES SUPPLEMENTAL PACKAGES, BMDP PC.
- Published in:
- 1990
- By:
- Publication type:
- Product Review
A Meta-Analysis of Applications of Diffusion Models.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
QUALITATIVE MARKET RESEARCH: A PRACTITIONER'S AND BUYERS GUIDE.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
MARKETING AND SEMIOTICS: NEW DIRECTIONS IN THE STUDY OF SIGNS FOR SALE.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
THE ELECTRONIC BUSINESS INFORMATION SOURCEBOOK.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
COMPETITOR INTELLIGENCE: HOW TO GET IT--HOW TO USE IT.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
THE BICENTENNIAL CENSUS--NEW DIRECTIONS FOR METHODOLOGY IN 1990.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
EMAC/ESOMAR SYMPOSIUM ON METHODOLOGICAL ADVANCES IN MARKETING RESEARCH IN THEORY AND PRACTICE, COPENHAGEN, OCTOBER 1984/ESOMAR SEMINAR ON ARE INTERVIEWERS OBSOLETE? NICE, NOVEMBER 1984.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
PROBABILITY DISTRIBUTIONS.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
RELIABILITY AND VALIDITY IN QUALITATIVE RESEARCH/SPEAKING OF ETHNOGRAPHY.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
EXPLORING CLINICAL METHODS FOR SOCIAL RESEARCH.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
VALIDITY AND THE RESEARCH PROCESS.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
THE JMR BOOK REVIEW SECTION.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 83, doi. 10.1177/002224378602300109
- By:
- Publication type:
- Article
ELECTRONIC QUESTIONNAIRE DESIGN AND ANALYSIS WITH CAPPA/Ci2 SYSTEM.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 83, doi. 10.2307/3151780
- By:
- Publication type:
- Article
An Empirical Validation of the Randomized Response Technique.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 616, doi. 10.2307/3150633
- By:
- Publication type:
- Article
MARKETING RESEARCH: MEANING, MEASUREMENT AND METHOD.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
General Retail Patronage Loyalty as a Determinant of Consumer Outshopping Behavior.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 1, p. 32, doi. 10.1007/BF02729704
- By:
- Publication type:
- Article
Consumers' Nutritional Ratings of Fast-Food Meals.
- Published in:
- Journal of Consumer Affairs, 1980, v. 14, n. 1, p. 165, doi. 10.1111/j.1745-6606.1980.tb00660.x
- By:
- Publication type:
- Article
THE MARBLE-DROP TECHNIQUE: A PROCEDURE FOR GATHERING SENSITIVE INFORMATION.
- Published in:
- Decision Sciences, 1981, v. 12, n. 4, p. 702, doi. 10.1111/j.1540-5915.1981.tb00121.x
- By:
- Publication type:
- Article
Attribute Importance Weights in Conjoint Analysis: Bias and Precision.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 605
- By:
- Publication type:
- Article
AN EVALUATION OF STUDENTS AS SURROGATES IN MARKETING STUDIES.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 796
- By:
- Publication type:
- Article