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How Country Characteristics Affect the Perceived Value of Web Sites.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 136, doi. 10.1509/jmkg.70.3.136
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- Publication type:
- Article
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure.
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- Journal of Marketing, 2005, v. 69, n. 4, p. 1, doi. 10.1509/jmkg.2005.69.4.1
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- Publication type:
- Article
Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture.
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- Journal of Marketing, 1999, v. 63, n. 1, p. 75, doi. 10.2307/1252002
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- Publication type:
- Article
Quality guidance: A consumer-based approach to food quality improvement using partial least squares.
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- European Review of Agricultural Economics, 1996, v. 23, n. 2, p. 195, doi. 10.1093/erae/23.2.195
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- Publication type:
- Article
Brand Equity, Consumer Learning and Choice.
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- Marketing Letters, 1999, v. 10, n. 3, p. 301, doi. 10.1023/A:1008135224357
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- Publication type:
- Article
Multi-Group Latent Variable Models for Varying Numbers of Items and Factors with Cross-National and Longitudinal Applications.
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- Marketing Letters, 1998, v. 9, n. 1, p. 21, doi. 10.1023/A:1007911903032
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- Publication type:
- Article
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning.
- Published in:
- Marketing Science, 2014, v. 33, n. 1, p. 6, doi. 10.1287/mksc.2013.0801
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- Publication type:
- Article
The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades.
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- Marketing Science, 2011, v. 30, n. 4, p. 628, doi. 10.1287/mksc.1110.0641
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- Publication type:
- Article
A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales.
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- Marketing Science, 2009, v. 28, n. 4, p. 674, doi. 10.1287/mksc.1080.0439
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- Publication type:
- Article
Competitive Reactions to Advertising and Promotion Attacks.
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- Marketing Science, 2005, v. 24, n. 1, p. 35, doi. 10.1287/mksc.1040.0069
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- Publication type:
- Article
Identifying Spatial Segments in International Markets.
- Published in:
- Marketing Science, 2002, v. 21, n. 2, p. 160, doi. 10.1287/mksc.21.2.160.154
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- Publication type:
- Article
Quantifying Under- and Overreporting in Surveys Through a Dual-Questioning-Technique Design.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 737, doi. 10.1509/jmr.12.0336
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- Publication type:
- Article
Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002-2013.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 287, doi. 10.1509/jmr.13.0592
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- Publication type:
- Article
Price and Advertising Effectiveness over the Business Cycle.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 177, doi. 10.1509/jmr.10.0414
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- Publication type:
- Article
An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 3, p. 431, doi. 10.1509/jmkr.43.3.431
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- Publication type:
- Article
Response Styles in Marketing Research: A Cross-National Investigation.
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- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 143, doi. 10.1509/jmkr.38.2.143.18840
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- Publication type:
- Article
A Meta-Analysis of Satisfaction in Marketing Channel Relationships.
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 223, doi. 10.2307/3152095
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- Publication type:
- Article
Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships.
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- Journal of Marketing Research (JMR), 1998, v. 35, n. 2, p. 225, doi. 10.2307/3151850
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- Publication type:
- Article
The Effects of Perceived Interdependence on Dealer Attitudes.
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- Journal of Marketing Research (JMR), 1995, v. 32, n. 3, p. 348, doi. 10.2307/3151986
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- Publication type:
- Article
A Review and Evaluation of Meta-Analysis Practices in Management Research.
- Published in:
- Journal of Management, 2009, v. 35, n. 2, p. 393, doi. 10.1177/0149206308328501
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- Publication type:
- Article
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers' Trust in Brands to Marketing-Mix Activities.
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- Journal of Consumer Research, 2019, v. 46, n. 4, p. 651, doi. 10.1093/jcr/ucz026
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- Publication type:
- Article
Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model.
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- Journal of Consumer Research, 2007, v. 34, n. 2, p. 260, doi. 10.1086/518532
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- Publication type:
- Article
Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods.
- Published in:
- Journal of Consumer Research, 2003, v. 30, n. 3, p. 368, doi. 10.1086/378615
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- Publication type:
- Article
Importance of Fear in the Case of Genetically Modified Food.
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- Psychology & Marketing, 2004, v. 21, n. 11, p. 889, doi. 10.1002/mar.20039
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- Publication type:
- Article
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior.
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- Journal of Consumer Research, 1992, v. 19, n. 3, p. 434, doi. 10.1086/209313
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- Publication type:
- Article
Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 761
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- Publication type:
- Article
"An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data".
- Published in:
- 2007
- By:
- Publication type:
- Abstract
THE RELATIONSHIP BETWEEN PRICE AND QUALITY IN THE MARKETPLACE.
- Published in:
- De Economist (0013-063X), 1988, v. 136, n. 4, p. 491, doi. 10.1007/BF01803598
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- Publication type:
- Article
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective.
- Published in:
- Management Science, 2013, v. 59, n. 3, p. 748, doi. 10.1287/mnsc.1120.1565
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- Publication type:
- Article
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 86, doi. 10.1007/s11747-022-00888-1
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- Publication type:
- Article
The future of the marketing department at business schools.
- Published in:
- 2018
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- Publication type:
- Editorial
Measuring short- and long-run promotional effectiveness on scanner data using persistence modelling.
- Published in:
- Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 409, doi. 10.1002/asmb.581
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- Publication type:
- Article
Rejoinder for measuring short- and long-run promotional effectiveness on scanner data using persistence modelling.
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- Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 421, doi. 10.1002/asmb.583
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- Publication type:
- Article
MAKE, BUY, OR ALLY: A TRANSACTION COST THEORY META-ANALYSIS.
- Published in:
- Academy of Management Journal, 2006, v. 49, n. 3, p. 519, doi. 10.5465/AMJ.2006.21794670
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- Publication type:
- Article
REACTIONS TO PERCEIVED INEQUITY IN U.S. AND DUTCH INTERORGANIZATIONAL RELATIONSHIPS.
- Published in:
- Academy of Management Journal, 2003, v. 46, n. 3, p. 303, doi. 10.5465/30040624
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- Publication type:
- Article
FINITE MIXTURE MULTILEVEL MULTIDIMENSIONAL ORDINAL IRT MODELS FOR LARGE SCALE CROSS-CULTURAL RESEARCH. .
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- Psychometrika, 2010, v. 75, n. 1, p. 3, doi. 10.1007/S11336-009-9134-Z
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- Publication type:
- Article