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Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 2, p. 18, doi. 10.1177/002224299205600202
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- Publication type:
- Article
The max-min-min principle of product differentiation.
- Published in:
- Journal of Regional Science, 1998, v. 38, n. 2, p. 207, doi. 10.1111/1467-9787.00089
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- Publication type:
- Article
The future of Marketing Letters.
- Published in:
- 2017
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- Publication type:
- Editorial
Choice in Interactive Environments.
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 309, doi. 10.1007/s11002-005-5894-0
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- Publication type:
- Article
Choice and the Internet: From Clickstream to Research Stream.
- Published in:
- Marketing Letters, 2002, v. 13, n. 3, p. 245, doi. 10.1023/A:1020231107662
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- Publication type:
- Article
Dynamic Influences on Individual Choice Behavior.
- Published in:
- Marketing Letters, 1997, v. 8, n. 3, p. 349, doi. 10.1023/A:1007968706676
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- Publication type:
- Article
A Cross-Cultural Analysis of Price Responses to Environmental Changes.
- Published in:
- Marketing Letters, 1995, v. 6, n. 1, p. 5, doi. 10.1007/BF00994035
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- Publication type:
- Article
Preference Aggregation and Repeat Buying in Households.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 321, doi. 10.1007/BF00994351
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- Publication type:
- Article
Prospects and Problems in Modeling Group Decisions.
- Published in:
- Marketing Letters, 1991, v. 2, n. 3, p. 231, doi. 10.1007/BF00554128
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- Publication type:
- Article
Towards a New Way to Measure Power: Applying Conjoint Analysis to Group Decisions.
- Published in:
- Marketing Letters, 1989, v. 1, n. 1, p. 37, doi. 10.1007/BF00436147
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- Publication type:
- Article
Marketing Science --Growth and Evolution.
- Published in:
- 2005
- By:
- Publication type:
- Editorial
2001: A Marketing Odyssey.
- Published in:
- Marketing Science, 2001, v. 20, n. 4, p. 331, doi. 10.1287/mksc.20.4.331.9753
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- Publication type:
- Article
Addendum to "Cross-validating Regression Models in Marketing Research".
- Published in:
- Marketing Science, 1996, v. 15, n. 1, p. 109, doi. 10.1287/mksc.15.1.109
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- Publication type:
- Article
CROSS-VALIDATING REGRESSION MODELS IN MARKETING RESEARCH.
- Published in:
- Marketing Science, 1993, v. 12, n. 4, p. 415, doi. 10.1287/mksc.12.4.415
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- Publication type:
- Article
THE FORMATION OF KEY MARKETING VARIABLE EXPECTATIONS AND THEIR IMPACT ON FIRM PERFORMANCE: SOME EXPERIMENTAL EVIDENCE.
- Published in:
- Marketing Science, 1989, v. 8, n. 1, p. 18, doi. 10.1287/mksc.8.1.18
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- Publication type:
- Article
A FRICTION MODEL FOR DESCRIBING AND FORECASTING PRICE CHANGES.
- Published in:
- Marketing Science, 1987, v. 6, n. 4, p. 299, doi. 10.1287/mksc.6.4.299
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- Publication type:
- Article
Roles in the NBA: There's Always Room for a Big Man, But His Role Has Changed.
- Published in:
- Interfaces, 1993, v. 23, n. 4, p. 43, doi. 10.1287/inte.23.4.43
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- Publication type:
- Article
On the Creation of Acceptable Conjoint Analysis Experimental Designs.
- Published in:
- Decision Sciences, 1991, v. 22, n. 2, p. 435, doi. 10.1111/j.1540-5915.1991.tb00357.x
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- Publication type:
- Article
Committee Decision Making in Organizations: An Experimental Test of the Core.
- Published in:
- Decision Sciences, 1990, v. 21, n. 1, p. 204, doi. 10.1111/j.1540-5915.1990.tb00325.x
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- Publication type:
- Article
Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 655, doi. 10.1509/jmr.06.0005
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- Publication type:
- Article
A Multiple Ideal Point Model: Capturing Multiple Preference Effects from Within an Ideal Point Framework.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 73, doi. 10.1509/jmkr.39.1.73.18931
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- Publication type:
- Article
THE APPLICATION OF REGRESSION ANALYSIS.
- Published in:
- 1989
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- Publication type:
- Book Review
A Polarization Model for Describing Group Preferences.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 1, p. 108, doi. 10.1086/209245
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- Publication type:
- Article
MATHEMATICAL APPROACHES TO THE STUDY OF POWER IN GROUP DECISION MAKING: A REVIEW.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 577
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- Publication type:
- Article
CONSUMER UNCERTAINTY IN TRADEMARK LAW: AN EXPERIMENTAL INVESTIGATION.
- Published in:
- Emory Law Journal, 2023, v. 72, n. 3, p. 489
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- Publication type:
- Article
THE ROLE OF CONSUMER SURVEYS IN TRADEMARK INFRINGEMENT: EMPIRICAL EVIDENCE FROM THE FEDERAL COURTS.
- Published in:
- University of Pennsylvania Journal of Business Law, 2012, v. 14, n. 4, p. 1013
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- Publication type:
- Article
LOCALLY RATIONAL DECISION MAKING: THE DISTRACTING EFFECT OF INFORMATION ON MANAGERIAL PERFORMANCE.
- Published in:
- Management Science, 1992, v. 38, n. 2, p. 212, doi. 10.1287/mnsc.38.2.212
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- Publication type:
- Article
Behavioral Reasons for New Product Failure: Does Overconfidence Induce Overforecasts?
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 5, p. 825, doi. 10.1111/jpim.12252
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- Publication type:
- Article
Testing for Trademark Dilution in Court and the Lab.
- Published in:
- University of Chicago Law Review, 2019, v. 86, n. 3, p. 611
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- Publication type:
- Article
Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry.
- Published in:
- Management Science, 2005, v. 51, n. 10, p. 1467, doi. 10.1287/mnsc.1050.0401
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- Publication type:
- Article
Supply Chain Decision Making: Will Shorter Cycle Times and Shared Point-of-Sale Information Necessarily Help?
- Published in:
- Management Science, 2004, v. 50, n. 4, p. 458, doi. 10.1287/mnsc.1030.0169
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- Publication type:
- Article
INVESTING IN THE STOCK MARKET: STATISTICAL POOLING OF INDIVIDUAL PREFERENCE JUDGMENTS.
- Published in:
- Annals of Operations Research, 1990, v. 23, n. 1-4, p. 181, doi. 10.1007/BF02204845
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- Publication type:
- Article