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How an In-Store Self-Service Technology Impacts Customer Shopping Experience, Satisfaction and WOM Intentions.
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- Journal of Marketing Development & Competitiveness, 2024, v. 18, n. 2, p. 82, doi. 10.33423/jmdc.v18i2.7035
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- Article
Miroir, mon beau miroir, facilite mes choix ! L'influence de l'essayage virtuel dans un contexte omnicanal.
- Published in:
- Décisions Marketing, 2018, n. 91, p. 79, doi. 10.7193/DM.091.79.95
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- Publication type:
- Article