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The Total Product Design Concept and an Application to the Auto Market The Total Product Design Concept and an Application to the Auto Market.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, p. 3, doi. 10.1111/j.1540-5885.2012.00958.x
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- Article
The cloud and its silver lining: negative and positive spillovers from automotive recalls.
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- Marketing Letters, 2021, v. 32, n. 4, p. 397, doi. 10.1007/s11002-021-09568-6
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- Article
Calculating, creating, and claiming value in business markets: Status and research agenda.
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- Marketing Letters, 2010, v. 21, n. 3, p. 287, doi. 10.1007/s11002-010-9108-z
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- Article
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions.
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- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 96, doi. 10.1016/j.intmar.2010.02.004
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- Article
Corporate lobbying and product recalls: an investigation in the U.S. medical device industry.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 941, doi. 10.1007/s11747-022-00860-z
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- Article
Pandemics and marketing: insights, impacts, and research opportunities.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 835, doi. 10.1007/s11747-021-00786-y
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- Publication type:
- Article
Effects of offline ad content on online brand search: insights from super bowl advertising.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 403, doi. 10.1007/s11747-017-0551-8
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- Publication type:
- Article
Dynamic relationships among R&D, advertising, inventory and firm performance.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 277, doi. 10.1007/s11747-013-0359-0
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- Publication type:
- Article
The Dot.com Retail Failures of 2000: Were There Any Winners?
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- Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 474, doi. 10.1177/009207002236919
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- Article
Advertising Effectiveness: The Moderating Effect of Firm Strategy.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 207, doi. 10.1509/jmr.13.0285
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- Publication type:
- Article
Supplier Performance in Vertical Alliances: The Effects of Self-Enforcing Agreements and Enforceable Contracts.
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- Organization Science, 2006, v. 17, n. 4, p. 436, doi. 10.1287/orsc.1060.0194
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- Publication type:
- Article
Will haste make waste: A counter‐point to the benefits of accelerating innovations.
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- Journal of Product Innovation Management, 2021, v. 38, n. 2, p. 242, doi. 10.1111/jpim.12570
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- Publication type:
- Article
Corporate Board Interlocks and New Product Introductions.
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- Journal of Marketing, 2018, v. 82, n. 1, p. 132, doi. 10.1509/jm.16.0120
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- Article
Service Satisfaction–Market Share Relationships in Partnered Hybrid Offerings.
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- Journal of Marketing, 2017, v. 81, n. 5, p. 86, doi. 10.1509/jm.15.0537
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- Article
When Do Transparent Packages Increase (or Decrease) Food Consumption?
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- Journal of Marketing, 2013, v. 77, n. 4, p. 104, doi. 10.1509/jm.11.0610
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- Publication type:
- Article
Social Influence Effects in Online Product Ratings.
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- Journal of Marketing, 2012, v. 76, n. 5, p. 70, doi. 10.1509/jm.10.0377
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- Publication type:
- Article
Should Firms Spend More on Research and Development and Advertising During Recessions?
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- Journal of Marketing, 2011, v. 75, n. 3, p. 49, doi. 10.1509/jmkg.75.3.49
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- Article
Advertising, Research and Development, and Systematic Risk of the Firm.
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- Journal of Marketing, 2007, v. 71, n. 1, p. 35, doi. 10.1509/jmkg.71.1.035
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- Article
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains.
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- Journal of Marketing, 2006, v. 70, n. 3, p. 120, doi. 10.1509/jmkg.70.3.120
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- Article
The Emergence of Dominant Designs.
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- Journal of Marketing, 2006, v. 70, n. 2, p. 1, doi. 10.1509/jmkg.70.2.1
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- Article
Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing.
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- Journal of Marketing, 2005, v. 69, n. 4, p. 193, doi. 10.1509/jmkg.2005.69.4.193
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- Article
First in, First out? The Effects of Network Externalities on Pioneer Survival.
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- Journal of Marketing, 2004, v. 68, n. 1, p. 41, doi. 10.1509/jmkg.68.1.41.24026
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- Publication type:
- Article
Technological Opportunism and Radical Technology Adoption: An Application to E-Business.
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- Journal of Marketing, 2002, v. 66, n. 3, p. 47, doi. 10.1509/jmkg.66.3.47.18508
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- Publication type:
- Article
Innovativeness as an Unintended Outcome of Franchising: Insights from Restaurant Chains.
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- Decision Sciences, 2017, v. 48, n. 6, p. 1164, doi. 10.1111/deci.12258
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- Publication type:
- Article
Developing Customer Service Innovations for Service Employees: The Effects of NSD Characteristics on Internal Innovation Magnitude.
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- Journal of Service Research, 2011, v. 14, n. 2, p. 164, doi. 10.1177/1094670511401007
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- Publication type:
- Article
Vicarious Learning in New Product Introductions in the Early Years of a Converging Market.
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- Management Science, 2007, v. 53, n. 1, p. 16, doi. 10.1287/mnsc.1060.0608
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- Article
JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy.
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- Journal of Public Policy & Marketing, 2022, v. 41, n. 1, p. 34, doi. 10.1177/07439156211049216
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- Article
Designing Social Interventions to Improve Newcomer Adjustment: Insights from the Indian Sex Worker Community.
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- Journal of Public Policy & Marketing, 2013, v. 32, n. 2, p. 271, doi. 10.1509/jppm.12.085
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- Publication type:
- Article
When Algorithms Fail: Consumers' Responses to Brand Harm Crises Caused by Algorithm Errors.
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- Journal of Marketing, 2021, v. 85, n. 5, p. 74, doi. 10.1177/0022242921997082
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- Publication type:
- Article
Effects of Liberalization on Incumbent Firms' Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment.
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- Journal of Marketing, 2019, v. 83, n. 5, p. 97, doi. 10.1177/0022242919860085
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- Publication type:
- Article
With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management.
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- Journal of Marketing, 2019, v. 83, n. 3, p. 108, doi. 10.1177/0022242919831993
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- Publication type:
- Article
Consumer Inferences about Hybrid Goods and Services from Pricing and Innovation.
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- 2008
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- Publication type:
- Abstract