Works by Srinivasan, Kannan

Results: 117

Efficacy and safety of convalescent plasma therapy in SARS‐CoV2 patients on hemodialysis.

Published in:

Hemodialysis International, 2021, v. 25, n. 4, p. 515, doi. 10.1111/hdi.12951

By:

Sajmi, Shaji;
Goutham, Kamalakannan;
Arumugam, Venkatesh;
Gopalakrishnan, Natarajan;
Lamech, Tanuj Moses;
Aiswarya, Dhanapalan;
Krishna, Ravindran;
Vathsalyan, Paulpandian;
Kannan, Badri Srinivasan;
Solomon, Dolphin;
Nithya, Govindasamy;
Sastry, Bhagavatula V. R. H.;
Sakthirajan, Ramanathan

Publication type:

Article

Blockchain Based Delay‐Tolerant Resource Optimization in Fog and Cloud Layers Utilizing NNGOA and LS<sup>2</sup>BiOLSTM.

Published in:

Transactions on Emerging Telecommunications Technologies, 2025, v. 36, n. 6, p. 1, doi. 10.1002/ett.70178

By:

Chauhan, Guman Singh;
Srinivasan, Kannan;
Jadon, Rahul;
Budda, Rajababu;
Gollapalli, Venkata Surya Teja;
Awotunde, Joseph Bamidele

Publication type:

Article

EFFECTIVENESS OF DROUGHT TOLERANCE TO IDENTIFY TOLERANT GENOTYPES WITH HIGH YIELDING POTENTIAL IN COTTON (GOSSYPIUM HIRSUTUM L.).

Published in:

International Journal of Agricultural & Statistical Sciences, 2018, v. 14, n. 2, p. 497

By:

Mariappan, Ravichandran;
Rana, Debashis;
Koona, Subramanyam;
Govindaraj, Mahalingam;
Kannan, Srinivasan

Publication type:

Article

Assessing the performance of multiple drug supply chain management in Odisha health services using LSAT score and stock-out situation.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1534578

By:

Behera, Sambit Kumar;
Kannan, Srinivasan

Publication type:

Article

New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market.

Published in:

Journal of Product Innovation Management, 1996, v. 13, n. 4, p. 325, doi. 10.1016/S0737-6782(96)00035-5

By:

Datar, Srikant;
Jordan, Clark;
Kekre, Sunder;
Rajiv, Surendra;
Srinivasan, Kannan

Publication type:

Article

A consolidated road map for economically gainful efficient utilization of agro‐wastes for eco‐friendly products.

Published in:

Biofuels, Bioproducts & Biorefining, 2019, v. 13, n. 4, p. 899, doi. 10.1002/bbb.1988

By:

Gajula, Sampath;
Antonyraj, Churchil A.;
Odaneth, Annamma A.;
Srinivasan, Kannan

Publication type:

Article

Genetic Analysis for Quantitative and Quality Characters in Three Single Crosses of Upland Cotton.

Published in:

Notulae Scientia Biologicae, 2013, v. 5, n. 4, p. 450, doi. 10.15835/nsb548323

By:

KANNAN, Srinivasan;
RAVIKESAVAN, Rajashekaran;
GOVINDARAJ, Mahalingam

Publication type:

Article

Market Shifts in the Sharing Economy: The Impact of Airbnb on Housing Rentals.

Published in:

Management Science, 2022, v. 68, n. 11, p. 8015, doi. 10.1287/mnsc.2021.4288

By:

Li, Hui;
Kim, Yijin;
Srinivasan, Kannan

Publication type:

Article

Why Bitcoin Will Fail to Scale?

Published in:

Management Science, 2022, v. 68, n. 10, p. 7323, doi. 10.1287/mnsc.2021.4271

By:

Malik, Nikhil;
Aseri, Manmohan;
Singh, Param Vir;
Srinivasan, Kannan

Publication type:

Article

What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features.

Published in:

Management Science, 2022, v. 68, n. 8, p. 5644, doi. 10.1287/mnsc.2021.4175

By:

Zhang, Shunyuan;
Lee, Dokyun;
Singh, Param Vir;
Srinivasan, Kannan

Publication type:

Article

"Un"Fair Machine Learning Algorithms.

Published in:

Management Science, 2022, v. 68, n. 6, p. 4173, doi. 10.1287/mnsc.2021.4065

By:

Fu, Runshan;
Aseri, Manmohan;
Singh, Param Vir;
Srinivasan, Kannan

Publication type:

Article

The Beneficial Effects of Ad Blockers.

Published in:

Management Science, 2021, v. 67, n. 4, p. 2096, doi. 10.1287/mnsc.2020.3653

By:

Despotakis, Stylianos;
Ravi, R.;
Srinivasan, Kannan

Publication type:

Article

Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers.

Published in:

Marketing Science, 2025, v. 44, n. 3, p. 711, doi. 10.1287/mksc.2022.0396

By:

Mohammadi, Behnam;
Malik, Nikhil;
Derdenger, Tim;
Srinivasan, Kannan

Publication type:

Article

Frontiers: Unmasking Social Compliance Behavior During the Pandemic.

Published in:

Marketing Science, 2023, v. 42, n. 3, p. 440, doi. 10.1287/mksc.2022.1419

By:

Zhang, Shunyuan;
Xu, Kaiquan;
Srinivasan, Kannan

Publication type:

Article

Design of Platform Reputation Systems: Optimal Information Disclosure.

Published in:

Marketing Science, 2023, v. 42, n. 3, p. 500, doi. 10.1287/mksc.2022.1392

By:

Shi, Zijun;
Srinivasan, Kannan;
Zhang, Kaifu

Publication type:

Article

Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb.

Published in:

Marketing Science, 2021, v. 40, n. 5, p. 813, doi. 10.1287/mksc.2021.1295

By:

Zhang, Shunyuan;
Mehta, Nitin;
Singh, Param Vir;
Srinivasan, Kannan

Publication type:

Article

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels.

Published in:

Marketing Science, 2019, v. 38, n. 3, p. 365, doi. 10.1287/mksc.2018.1143

By:

Li, Hui;
Srinivasan, Kannan

Publication type:

Article

Freemium as an Optimal Strategy for Market Dominant Firms.

Published in:

Marketing Science, 2019, v. 38, n. 1, p. 150, doi. 10.1287/mksc.2018.1109

By:

Shi, Zijun (June);
Zhang, Kaifu;
Srinivasan, Kannan

Publication type:

Article

Analyzing Bank Overdraft Fees with Big Data.

Published in:

Marketing Science, 2018, v. 37, n. 6, p. 855, doi. 10.1287/mksc.2018.1106

By:

Liu, Xiao;
Montgomery, Alan;
Srinivasan, Kannan

Publication type:

Article

A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions.

Published in:

Marketing Science, 2017, v. 36, n. 3, p. 338, doi. 10.1287/mksc.2016.1021

By:

Mehta, Nitin;
Ni, Jian;
Srinivasan, Kannan;
Sun, Baohong

Publication type:

Article

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing.

Published in:

Marketing Science, 2016, v. 35, n. 3, p. 363, doi. 10.1287/mksc.2015.0972

By:

Liu, Xiao;
Singh, Param Vir;
Srinivasan, Kannan

Publication type:

Article

Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel.

Published in:

Marketing Science, 2015, v. 34, n. 5, p. 722, doi. 10.1287/mksc.2015.0922

By:

Jian Ni;
Srinivasan, Kannan

Publication type:

Article

Marketing Science in Emerging Markets.

Published in:

Marketing Science, 2015, v. 34, n. 4, p. 473, doi. 10.1287/mksc.2015.0934

By:

Narasimhan, Laxman;
Srinivasan, Kannan;
Sudhir, K.

Publication type:

Article

Commentary on "Predicting Customer Value Using Clumpiness".

Published in:

2015

By:

Kumar, Vineet;
Srinivasan, Kannan

Publication type:

Letter to the Editor

Signaling Through Pricing by Service Providers with Social Preferences.

Published in:

Marketing Science, 2014, v. 33, n. 5, p. 641, doi. 10.1287/mksc.2014.0850

By:

Baojun Jiang;
Jian Ni;
Srinivasan, Kannan

Publication type:

Article

Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising.

Published in:

Marketing Science, 2014, v. 33, n. 4, p. 586, doi. 10.1287/mksc.2013.0838

By:

Sayedi, Amin;
Jerath, Kinshuk;
Srinivasan, Kannan

Publication type:

Article

Report of the Marketing Science Editorial Review Committee.

Published in:

Marketing Science, 2014, v. 33, n. 2, p. 159, doi. 10.1287/mksc.2013.0843

By:

Fader, Peter S.;
Bronnenberg, Bart J.;
Iyer, Ganesh;
Neslin, Scott A.;
Netzer, Oded;
Srinivasan, Kannan

Publication type:

Article

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls.

Published in:

Marketing Science, 2013, v. 32, n. 2, p. 271, doi. 10.1287/mksc.1120.0760

By:

Chung, Kevin Y. C.;
Derdenger, Timothy P.;
Srinivasan, Kannan

Publication type:

Article

Marketing Science: A Strategic Review.

Published in:

2013

By:

Chintagunta, Pradeep;
Hanssens, Dominique;
Hauser, John R.;
Raju, Jagmohan Singh;
Srinivasan, Kannan;
Staelin, Richard

Publication type:

Editorial

Competitive Strategy for Open Source Software.

Published in:

Marketing Science, 2011, v. 30, n. 6, p. 1066, doi. 10.1287/mksc.1110.0669

By:

Kumar, Vineet;
Gordon, Brett R.;
Srinivasan, Kannan

Publication type:

Article

Firm Strategies in the "Mid Tail" of Platform-Based Retailing.

Published in:

Marketing Science, 2011, v. 30, n. 5, p. 757, doi. 10.1287/mksc.1110.0656

By:

Jiang, Baojun;
Jerath, Kinshuk;
Srinivasan, Kannan

Publication type:

Article

A "Position Paradox" in Sponsored Search Auctions.

Published in:

Marketing Science, 2011, v. 30, n. 4, p. 612, doi. 10.1287/mksc.1110.0645

By:

Jerath, Kinshuk;
Ma, Liye;
Park, Young-Hoon;
Srinivasan, Kannan

Publication type:

Article

Cross-Market Discounts.

Published in:

Marketing Science, 2011, v. 30, n. 1, p. 134, doi. 10.1287/mksc.1100.0603

By:

Goić, Marcel;
Jerath, Kinshuk;
Srinivasan, Kannan

Publication type:

Article

Bidders' Experience and Learning in Online Auctions: Issues and Implications.

Published in:

Marketing Science, 2010, v. 29, n. 6, p. 988, doi. 10.1287/mksc.1100.0581

By:

Srinivasan, Kannan;
Xin Wang

Publication type:

Article

Strategic Assortment Reduction by a Dominant Retailer.

Published in:

Marketing Science, 2009, v. 28, n. 2, p. 309, doi. 10.1287/mksc.1080.0399

By:

Dukes, Anthony J.;
Geylani, Tansev;
Srinivasan, Kannan

Publication type:

Article

Strategic Manufacturer Response to a Dominant Retailer.

Published in:

Marketing Science, 2007, v. 26, n. 2, p. 164, doi. 10.1287/mksc.1060.0239

By:

Geylani, Tansev;
Dukes, Anthony J.;
Srinivasan, Kannan

Publication type:

Article

Empirical Analysis of Theory-Based Models in Marketing.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 635, doi. 10.1287/mksc.1060.0201

By:

Srinivasan, Kannan

Publication type:

Article

Modeling Online Browsing and Path Analysis Using Clickstream Data.

Published in:

Marketing Science, 2004, v. 23, n. 4, p. 579, doi. 10.1287/mksc.1040.0073

By:

Montgomery, Alan L.;
Shibo Li;
Srinivasan, Kannan;
Liechty, John C.

Publication type:

Article

Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation.

Published in:

Marketing Science, 2003, v. 22, n. 1, p. 58, doi. 10.1287/mksc.22.1.58.12849

By:

Mehta, Nitin;
Rajiv, Surendra;
Srinivasan, Kannan

Publication type:

Article

Reward Programs and Tacit Collusion.

Published in:

Marketing Science, 2001, v. 20, n. 2, p. 99, doi. 10.1287/mksc.20.2.99.10191

By:

Byung-Do Kim;
Mengze Shi;
Srinivasan, Kannan

Publication type:

Article

Response to Competitive Entry: A Rationale for Delayed Defensive Reaction.

Published in:

Marketing Science, 1998, v. 17, n. 4, p. 380, doi. 10.1287/mksc.17.4.380

By:

Kalra, Ajay;
Rajiv, Surendra;
Srinivasan, Kannan

Publication type:

Article

Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model.

Published in:

Marketing Science, 1996, v. 15, n. 3, p. 262

By:

Gonul, Fusum;
Srinivasan, Kannan

Publication type:

Article

SIGNALING QUALITY WITH A MONEY-BACK GUARANTEE: THE ROLE OF TRANSACTION COSTS.

Published in:

Marketing Science, 1995, v. 14, n. 4, p. 442, doi. 10.1287/mksc.14.4.442

By:

Moorthy, Sridhar;
Srinivasan, Kannan

Publication type:

Article

MODELING MULTIPLE SOURCES OF HETEROGENEITY IN MULTINOMIAL LOGIT MODELS: METHODOLOGICAL AND MANAGERIAL ISSUES.

Published in:

Marketing Science, 1993, v. 12, n. 3, p. 213

By:

Gönül, Füsun;
Srinivasan, Kannan

Publication type:

Article

How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media.

Published in:

Journal of Marketing Research (JMR), 2023, v. 60, n. 6, p. 1027, doi. 10.1177/00222437231164403

By:

Shi, Zijun;
Liu, Xiao;
Lee, Dokyun;
Srinivasan, Kannan

Publication type:

Article

Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 327, doi. 10.1177/00222437211044472

By:

Shi, Zijun;
Liu, Xiao;
Srinivasan, Kannan

Publication type:

Article

Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 14, doi. 10.1509/jmr.16.0260

By:

DERDENGER, TIMOTHY P.;
HUI LI;
SRINIVASAN, KANNAN

Publication type:

Article

Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 918, doi. 10.1177/0022243719866690

By:

Liu, Xiao;
Lee, Dokyun;
Srinivasan, Kannan

Publication type:

Article

Crowdsourcing New Product Ideas Under Consumer Learning.

Published in:

Management Science, 2014, v. 60, n. 9, p. 2138, doi. 10.1287/mnsc.2013.1879

By:

Yan Huang;
Vir Singh, Param;
Srinivasan, Kannan

Publication type:

Article

Research Note: Customer Intimacy and Cross-Selling Strategy.

Published in:

Management Science, 2005, v. 51, n. 6, p. 1007, doi. 10.1287/mnsc.1050.0390

By:

Akçura, M. Tolga;
Srinivasan, Kannan

Publication type:

Article