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INFLUENCE OF GENDER AND AGE ON CONSUMER ATTITUDES TOWARDS ADVERTISING.
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- Trakia Journal of Sciences, 2024, v. 22, n. 2, p. 172, doi. 10.15547/tjs.2024.2.25
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- Article
VALIDITY AND RELIABILITY OF A METHODOLOGICAL INSTRUMENT FOR MEASURING VERBAL-VISUAL COGNITIVE STYLES IN ADVERTISING.
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- Trakia Journal of Sciences, 2024, v. 22, n. 2, p. 158, doi. 10.15547/tjs.2024.02.009
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- Article
INFLUENCE OF GENDER AND TERRITORIAL DISTRIBUTION ON SUSCEPTIBILITY TO STEREOTYPE ADVERTISING.
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- Trakia Journal of Sciences, 2023, v. 21, p. 287, doi. 10.15547/tjs.2023.s.01.047
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AGE DIFFERENCES IN SUSCEPTIBILITY TO STEREOTYPICAL AND NON-STEREOTYPICAL ADVERTISING.
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- Trakia Journal of Sciences, 2023, v. 21, p. 274, doi. 10.15547/tjs.2023.s.01.046
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- Article
DEGREE OF SUSCEPTIBILITY TO PERSUASION PRINCIPLES IN ADVERTISING: MEASURING THE PERSUASION PRINCIPLES AS PART OF ADVERTISING INFLUENCE.
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- Trakia Journal of Sciences, 2022, v. 20, n. 3, p. 227, doi. 10.15547/tjs.2022.03.009
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- Article
MAIN DETERMINANTS OF THE INFLUENCE OF ADVERTISING ON BULGARIAN YOUTH.
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- Trakia Journal of Sciences, 2020, v. 18, p. 366, doi. 10.15547/tjs.2020.s.01.062
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MAIN ACRONYMS FOR INDICATING THE EFFECTIVENESS OF ADVERTISING COMMUNICATION OF MOBILE OPERATORS.
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- Trakia Journal of Sciences, 2019, v. 17, n. Supplement 1, p. 847, doi. 10.15547/tjs.2019.s.01.139
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- Article
PSYCHOLOGICAL MODELS FOR ATTITUDINAL AND PERSUASION CHANGES IN CONSUMER BEHAVIOUR.
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- Trakia Journal of Sciences, 2019, v. 17, n. Supplement 1, p. 838, doi. 10.15547/tjs.2019.s.01.138
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- Article
IMPACT OF ADVERTISING ALCOHOL AND TABACCO ON THE BEHAVIOR OF YOUNG GENERATION.
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- Trakia Journal of Sciences, 2017, v. 15, n. Supp1, p. 425, doi. 10.15547/tjs.2017.s.01.071
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- Article
CONSUMER AND CORPORATE BEHAVIOR - BASIC DEPENDENCIES IN CONSUMERS' DAILY PATTERN BEHAVIOR.
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- Trakia Journal of Sciences, 2017, v. 15, n. Supp1, p. 419, doi. 10.15547/tjs.2017.s.01.070
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- Article