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'You can rent it for a while, but it is our house': Sports fans' experience of returning 'home' to a new multipurpose stadium.
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- International Review for the Sociology of Sport, 2021, v. 56, n. 7, p. 981, doi. 10.1177/1012690220968570
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- Article
Tell Me a Story! Blending Digital Storytelling Into Marketing Higher Education for Student Engagement.
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- Journal of Marketing Education, 2023, v. 45, n. 2, p. 167, doi. 10.1177/02734753221090419
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- Article
Bridging the Gap: The Case for Expanding Ethnographic Techniques in the Marketing Research Curriculum.
- Published in:
- Journal of Marketing Education, 2012, v. 34, n. 3, p. 238, doi. 10.1177/0273475312455334
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- Article