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Engaging Customers Towards Mobile Application Brand Attachment and Advocacy: Multigroup Analysis of Generational Differences.
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- Journal of Applied Business & Economics, 2024, v. 26, n. 3, p. 39, doi. 10.33423/jabe.v26i3.7099
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- Article
The Effect of Fancy Brand Names on Brand Perception and Brand Attitude of Young Consumers.
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- Journal of Management Policy & Practice, 2022, v. 23, n. 2, p. 1, doi. 10.33423/jmpp.v23i2.5165
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- Article