Found: 23
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The Importance of International Volunteering for the Tourist Destination Image: Case Study in Barcelos (Portugal).
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- Administrative Sciences (2076-3387), 2024, v. 14, n. 8, p. 178, doi. 10.3390/admsci14080178
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THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER.
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- Journal of Management Analysis / Revista Gestão em Análise, 2022, v. 11, n. 3, p. 57, doi. 10.12662/2359-618xregea.v11i3.p57-69.2022
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A PRESENÇA DA MARCA NO FACEBOOK: ESTRATÉGIA DE PUBLICAÇÃO E ENGAGEMENT DOS UTILIZADORES NA FANPAGE DA NETFLIX BRASIL.
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- Journal of Management Analysis / Revista Gestão em Análise, 2021, v. 10, n. 2, p. 7, doi. 10.12662/2359-618xregea.v10i2.p7-19.2021
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NOVAS TENDÊNCIAS NA SEGMENTAÇÃO TURÍSTICA: UM ESTUDO SOBRE MARKETING TERRITORIAL E TURISMO CINEMATOGRÁFICO.
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- Journal of Management Analysis / Revista Gestão em Análise, 2020, v. 9, n. 3, p. 159, doi. 10.12662/2359-618xregea.v9i3.p159-174.2020
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Managerial Practices and (Post) Pandemic Consumption of Private Labels: Online and Offline Retail Perspective in a Portuguese Context.
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- Sustainability (2071-1050), 2022, v. 14, n. 17, p. 10813, doi. 10.3390/su141710813
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The Quality of Services in Tourism: A Study Applied to Transport Companies.
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- Quality - Access to Success, 2021, v. 22, n. 183, p. 124
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The Quality of Communication and Fake News in Tourism: A Segmented Perspective.
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- Quality - Access to Success, 2020, v. 21, n. 179, p. 101
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Consumer Behaviour of Silver Singles on the E-Tourist Market.
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- Management Issues / Problemy Zarządzania, 2020, v. 18, n. 1, p. 159, doi. 10.7172/1644-9584.87.7
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Criatividade no turismo e envolvimento do visitante: o estudo de caso de Loulé (Portugal).
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- Revista Iberoamericana de Turismo, 2019, v. 9, n. 1, p. 62, doi. 10.2436/20.8070.01.129
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GESTÃO DE MARKETING E O SEXISMO NA COMUNICAÇÃO: O PAPEL DA LIDERANÇA.
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- Psicologia em Estudo, 2020, v. 25, p. 1, doi. 10.4025/psicolestud.v25i0.44779
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- Article
Turismo e sustentabilidade sociocultural: uma reflexão para o futuro.
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- Revista Turismo & Desenvolvimento (RT&D) / Journal of Tourism & Development, 2021, v. 1, n. 36, p. 427, doi. 10.34624/rtd.v1i36.8193
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- Article
O turismo fluvial e o desenvolvimento local em regiões demarcadas e contexto vinhateiro: um contributo teórico.
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- Revista Turismo & Desenvolvimento (RT&D) / Journal of Tourism & Development, 2021, n. 35, p. 185
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Lealdade dos hóspedes nacionais: um estudo aplicado à Hotelaria do Douro.
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- Revista Turismo & Desenvolvimento (RT&D) / Journal of Tourism & Development, 2020, n. 34, p. 191
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O papel do apego as marcas durante o período pandémico: Marcas Desportivas.
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- European Journal of Applied Business & Management, 2023, v. 9, n. 3, p. 74
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O Endomarketing na Gestão do Capital Humano: Perspetiva preliminar no contexto do Quadrilátero Urbano do Minho (Portugal).
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- European Journal of Applied Business & Management, 2023, v. 9, n. 1, p. 92
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Do Incremento do Turismo à Queda da Procura Turística: importância do marketing e efeitos de uma pandemia.
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- European Journal of Applied Business & Management, 2022, v. 8, n. 2, p. 25
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Pandemia de Sars-CoV-2, marketing turístico e tendências no digital.
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- European Journal of Applied Business & Management, 2022, p. 1
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Understanding the Role of Brand Attachment in the Automotive Luxury Brand Segment.
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- Administrative Sciences (2076-3387), 2024, v. 14, n. 6, p. 119, doi. 10.3390/admsci14060119
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"The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda.
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- Administrative Sciences (2076-3387), 2023, v. 13, n. 11, p. 234, doi. 10.3390/admsci13110234
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Assessing the Impacts of Internal Communication: Employer Branding and Human Resources.
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- Administrative Sciences (2076-3387), 2023, v. 13, n. 6, p. 155, doi. 10.3390/admsci13060155
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- Article
LA INNOVACIÓN DE LOS PROCESOS: Diferenciación en los servicios turísticos.
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- Estudios y Perspectivas en Turismo, 2012, v. 21, n. 4, p. 963
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Developing a Commercial Ethics Framework for Analysing Marketing Campaigns.
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- International Journal of Service Science, Management, Engineering & Technology, 2022, v. 13, n. 1, p. 1, doi. 10.4018/IJSSMET.290336
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O Impacto da "Cidade Europeia do Desporto" em Braga (Portugal).
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- Intercontinental Journal of Sport Management / Revista Intercontinental de Gestão Desportiva, 2021, v. 11, n. 2, p. 1, doi. 10.51995/2237-3373.v11i1e110015
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- Article