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Attitude Towards Online Product Endorsement Using Digital Celebrities: The Case of Laptops.
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- European Journal of Studies in Management & Business, 2022, v. 24, p. 1, doi. 10.32038/mbrq.2022.24.01
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- Article
Customer dissatisfaction and delight: completely different concepts, or part of a satisfaction continuum?
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- Management & Marketing, 2014, v. 9, n. 1, p. 75
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- Article