Found: 22
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Giving more detailed information about health insurance encourages consumers to choose compromise options.
- Published in:
- Frontiers in Psychology, 2023, p. 1, doi. 10.3389/fpsyg.2023.1257031
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- Article
Consumer informedness: A key driver of differentiation.
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- Journal of Economics & Management Strategy, 2022, v. 31, n. 2, p. 356, doi. 10.1111/jems.12463
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- Article
The Effect of Marketing Breadth and Competitive Spread on Category Growth.
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- Production & Operations Management, 2022, v. 31, n. 2, p. 622, doi. 10.1111/poms.13570
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- Article
Social Responsibility and Product Innovation.
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- Marketing Science, 2016, v. 35, n. 5, p. 727, doi. 10.1287/mksc.2015.0975
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- Article
When Gray is Good: Gray Markets and Market-Creating Investments.
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- Production & Operations Management, 2015, v. 24, n. 4, p. 547, doi. 10.1111/poms.12254
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- Article
Organizational Structure and Gray Markets.
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- Marketing Science, 2014, v. 33, n. 6, p. 849, doi. 10.1287/mksc.2014.0869
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- Article
Profit-Increasing Consumer Exit.
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- Marketing Science, 2013, v. 32, n. 6, p. 998, doi. 10.1287/mksc.2013.0804
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- Article
Marketing and politics: Models, behavior, and policy implications.
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- Marketing Letters, 2012, v. 23, n. 2, p. 391, doi. 10.1007/s11002-012-9185-2
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- Article
The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.
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- Marketing Science, 2012, v. 31, n. 1, p. 1, doi. 10.1287/mksc.1110.0697
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- Article
Preview Provision Under Competition.
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- Marketing Science, 2011, v. 30, n. 1, p. 149, doi. 10.1287/mksc.1100.0606
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- Article
Marketing modeling reality and the realities of marketing modeling.
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- Marketing Letters, 2010, v. 21, n. 3, p. 317, doi. 10.1007/s11002-010-9110-5
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- Article
Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
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- Marketing Science, 2008, v. 27, n. 6, p. 977, doi. 10.1287/mksc.1070.0355
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- Article
The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability.
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- Journal of Marketing, 2008, v. 72, n. 3, p. 32, doi. 10.1509/JMKG.72.3.032
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- Article
Campaign Spending Limits and Political Advertising.
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- Management Science, 2007, v. 53, n. 10, p. 1521, doi. 10.1287/mnsc.1070.0717
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- Article
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory.
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- Journal of Marketing, 2006, v. 70, n. 1, p. 137, doi. 10.1509/jmkg.2006.70.1.137
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- Article
The Targeting of Advertising.
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- Marketing Science, 2005, v. 24, n. 3, p. 461, doi. 10.1287/mksc.1050.0117
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- Article
Questioning Conventional Wisdom About Competition in Differentiated Markets.
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- Quantitative Marketing & Economics, 2005, v. 3, n. 1, p. 41, doi. 10.1007/s11129-005-0299-1
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- Article
Research Issues at the Boundary of Competitive Dynamics and Market Evolution.
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- Marketing Science, 2005, v. 24, n. 1, p. 165, doi. 10.1287/mksc.1040.0065
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- Article
Research Note: Additional Learning and Implications on the Role of Informative Advertising.
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- Management Science, 2004, v. 50, n. 12, p. 1744, doi. 10.1287/mnsc.1040.0288
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- Article
Simultaneous Signaling and Screening with Warranties.
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- Journal of Marketing Research (JMR), 2003, v. 40, n. 2, p. 176, doi. 10.1509/jmkr.40.2.176.19228
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- Publication type:
- Article
The Role of Differentiation in Markets Driven by Advertising.
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- California Management Review, 2003, v. 45, n. 3, p. 130, doi. 10.2307/41166179
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- Article
Markets for Product Modification Information.
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- Marketing Science, 2000, v. 19, n. 3, p. 203, doi. 10.1287/mksc.19.3.203.11801
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- Article