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The perceived veracity of PIMS strategy principles in Japan: An empirical inquiry.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 26, doi. 10.1177/002224299105500103
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- Publication type:
- Article
On the Use of Financial Portfolio Theory Marketing Decisions: A Reply to Devinney, Stewart, and Shocker.
- Published in:
- Journal of Marketing, 1985, v. 49, n. 4, p. 113, doi. 10.1177/002224298504900411
- By:
- Publication type:
- Article
Applying Financial Portfolio Theory to Product Portfolio Decisions: An Empirical Study.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 2, p. 110, doi. 10.1177/002224298304700211
- By:
- Publication type:
- Article
Identifying Key Customers for Novel Industrial Products.
- Published in:
- 1988
- By:
- Publication type:
- Abstract