Found: 37
Select item for more details and to access through your institution.
Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 891, doi. 10.1177/00222437231194319
- By:
- Publication type:
- Article
Advancing consumer neuroscience.
- Published in:
- Marketing Letters, 2014, v. 25, n. 3, p. 257, doi. 10.1007/s11002-014-9306-1
- By:
- Publication type:
- Article
Decision neuroscience and consumer decision making.
- Published in:
- Marketing Letters, 2012, v. 23, n. 2, p. 473, doi. 10.1007/s11002-012-9188-z
- By:
- Publication type:
- Article
Towards a brain-to-society systems model of individual choice.
- Published in:
- Marketing Letters, 2008, v. 19, n. 3/4, p. 323, doi. 10.1007/s11002-008-9057-y
- By:
- Publication type:
- Article
Towards a brain-to-society systems model of individual choice.
- Published in:
- 2009
- By:
- Publication type:
- Correction notice
Decision Neuroscience.
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 375, doi. 10.1007/s11002-005-5899-8
- By:
- Publication type:
- Article
Cross-National Logo Evaluation Analysis: An Individual-Level Approach.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 968, doi. 10.1287/mksc.1080.0462
- By:
- Publication type:
- Article
Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 600, doi. 10.1509/jmr.17.0019
- By:
- Publication type:
- Article
Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 482, doi. 10.1509/jmr.13.0572
- By:
- Publication type:
- Article
Language Abstraction in Word of Mouth.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 2, p. 207, doi. 10.1086/651240
- By:
- Publication type:
- Article
Brain mechanisms of persuasion: how ‘expert power’ modulates memory and attitudes.
- Published in:
- Social Cognitive & Affective Neuroscience, 2008, v. 3, n. 4, p. 353, doi. 10.1093/scan/nsn022
- By:
- Publication type:
- Article
The acute effects of stress on dishonesty are moderated by individual differences in moral default.
- Published in:
- Scientific Reports, 2023, v. 13, n. 1, p. 1, doi. 10.1038/s41598-023-31056-2
- By:
- Publication type:
- Article
The acute effects of stress on dishonesty are moderated by individual differences in moral default.
- Published in:
- Scientific Reports, 2023, v. 13, n. 1, p. 1, doi. 10.1038/s41598-023-31056-2
- By:
- Publication type:
- Article
Resting-state BOLD signal variability is associated with individual differences in metacontrol.
- Published in:
- Scientific Reports, 2022, v. 12, n. 1, p. 1, doi. 10.1038/s41598-022-21703-5
- By:
- Publication type:
- Article
Sales and sincerity: The role of relational framing in word-of-mouth marketing
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 1, p. 38, doi. 10.1016/j.jcps.2008.12.007
- By:
- Publication type:
- Article
Downregulation of the Posterior Medial Frontal Cortex Prevents Social Conformity.
- Published in:
- Journal of Neuroscience, 2011, v. 31, n. 33, p. 11934, doi. 10.1523/JNEUROSCI.1869-11.2011
- By:
- Publication type:
- Article
Translating upwards: linking the neural and social sciences via neuroeconomics.
- Published in:
- 2012
- By:
- Publication type:
- journal article
Translating upwards: linking the neural and social sciences via neuroeconomics.
- Published in:
- Nature Reviews Neuroscience, 2012, v. 13, n. 11, p. 789, doi. 10.1038/nrn3354
- By:
- Publication type:
- Article
Linguistic Biases and Persuasion in Communication About Objects.
- Published in:
- Journal of Language & Social Psychology, 2013, v. 32, n. 3, p. 291, doi. 10.1177/0261927X12466083
- By:
- Publication type:
- Article
Interpersonal relationships moderate the effect of faces on person judgments.
- Published in:
- European Journal of Social Psychology, 2009, v. 39, n. 5, p. 757, doi. 10.1002/ejsp.576
- By:
- Publication type:
- Article
Neurobiological Mechanisms of Responding to Injustice.
- Published in:
- Journal of Neuroscience, 2018, v. 38, n. 12, p. 2944, doi. 10.1523/JNEUROSCI.1242-17.2018
- By:
- Publication type:
- Article
Measuring Neural Arousal for Advertisements and Its Relationship With Advertising Success.
- Published in:
- Frontiers in Neuroscience, 2020, v. 14, p. 1, doi. 10.3389/fnins.2020.00736
- By:
- Publication type:
- Article
Neural Mechanisms of Choice Diversification.
- Published in:
- Frontiers in Neuroscience, 2020, v. 14, p. 1, doi. 10.3389/fnins.2020.00502
- By:
- Publication type:
- Article
Cognitive Control Promotes Either Honesty or Dishonesty, Depending on One's Moral Default.
- Published in:
- Journal of Neuroscience, 2021, v. 41, n. 42, p. 8815, doi. 10.1523/JNEUROSCI.0666-21.2021
- By:
- Publication type:
- Article
The application of neuromarketing tools in communication research: A comprehensive review of trends.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 9, p. 1737, doi. 10.1002/mar.21832
- By:
- Publication type:
- Article
Implicit measurement of emotional experience and its dynamics.
- Published in:
- PLoS ONE, 2019, v. 14, n. 2, p. 1, doi. 10.1371/journal.pone.0211496
- By:
- Publication type:
- Article
Can we have a second helping? A preregistered direct replication study on the neurobiological mechanisms underlying self‐control.
- Published in:
- Human Brain Mapping, 2022, v. 43, n. 16, p. 4995, doi. 10.1002/hbm.26065
- By:
- Publication type:
- Article
The Shape of Utility Functions and Organizational Behavior.
- Published in:
- Management Science, 2003, v. 49, n. 9, p. 1251, doi. 10.1287/mnsc.49.9.1251.16566
- By:
- Publication type:
- Article
Assessing the Construct Validity of Risk Attitude.
- Published in:
- Management Science, 2000, v. 46, n. 10, p. 1337, doi. 10.1287/mnsc.46.10.1337.12275
- By:
- Publication type:
- Article
Improving decision making by means of a marketing decision support system.
- Published in:
- Management Science, 1998, v. 44, n. 5, p. 645, doi. 10.1287/mnsc.44.5.645
- By:
- Publication type:
- Article
The relationship between risk attitude and strength of preference: A test of intrinsic risk...
- Published in:
- Management Science, 1997, v. 43, n. 3, p. 357, doi. 10.1287/mnsc.43.3.357
- By:
- Publication type:
- Article
THE IMPACT OF EMPLOYEE COMMUNICATION AND PERCEIVED EXTERNAL PRESTIGE ON ORGANIZATIONAL IDENTIFICATION.
- Published in:
- Academy of Management Journal, 2001, v. 44, n. 5, p. 1051, doi. 10.5465/3069448
- By:
- Publication type:
- Article
When and Why Do Consumers Share Product Harm Information?
- Published in:
- 2013
- By:
- Publication type:
- Abstract
"Activation of Salesperson Stereotypes Affects Perceptions of Word-of-Mouth Referral".
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 256
- By:
- Publication type:
- Article
Competitive Paper Session: Cause Marketing and Consumer Skepticism.
- Published in:
- Advances in Consumer Research, 2004, v. 31, n. 1, p. 302
- By:
- Publication type:
- Article
Customers' Reactions to Waiting: Effects of the Presence of 'Fellow Sufferers' in the Waiting Room.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 211
- By:
- Publication type:
- Article
Different Neural Mechanisms Underlie Non-habitual Honesty and Non-habitual Cheating.
- Published in:
- Frontiers in Neuroscience, 2021, v. 14, p. N.PAG, doi. 10.3389/fnins.2021.610429
- By:
- Publication type:
- Article