Paving a path for a post‐COVID‐19 innovative environment.
- Published in:
- Journal of Product Innovation Management, 2021, v. 38, n. 2, p. 238, doi. 10.1111/jpim.12569
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- Publication type:
- Article
Works matching AU Slotegraaf, Rebecca J.
Results: 17
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Keep the Door Open: Innovating Toward a More Sustainable Future.
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- Journal of Product Innovation Management, 2012, v. 29, n. 3, p. 349, doi. 10.1111/j.1540-5885.2012.00905.x
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- Publication type:
- Article
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Effects of advertising and R&D on spillovers from a rival's bankruptcy.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 349, doi. 10.1007/s11747-023-00931-9
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- Article
4
Pandemics and marketing: insights, impacts, and research opportunities.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 835, doi. 10.1007/s11747-021-00786-y
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- Article
5
Using product development information to spur the adoption of continuous improvement products.
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- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1156, doi. 10.1007/s11747-020-00730-6
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- Publication type:
- Article
6
The Paradox of a Marketing Planning Capability.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 371, doi. 10.1177/0092070304265217
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- Article
7
Industry Implications of Value Creation and Appropriation Investment Decisions.
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- Decision Sciences, 2011, v. 42, n. 2, p. 511, doi. 10.1111/j.1540-5915.2011.00321.x
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- Publication type:
- Article
8
Branded Apps and Their Impact on Firm Value: A Design Perspective.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 76, doi. 10.1177/0022243718820588
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- Article
9
Performance Implications of Firm Resource Interactions in the Acquisition of R&D-Intensive Firms.
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- Organization Science, 2008, v. 19, n. 2, p. 327, doi. 10.1287/orsc.1070.0313
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- Article
10
Green Claims and Message Frames: How Green New Products Change Brand Attitude.
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- Journal of Marketing, 2014, v. 78, n. 5, p. 119, doi. 10.1509/jm.13.0387
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- Article
11
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes.
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- Journal of Marketing, 2011, v. 75, n. 1, p. 96, doi. 10.1509/jmkg.75.1.96
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- Article
12
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition Within Firms.
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- Journal of Marketing, 2006, v. 70, n. 2, p. 67, doi. 10.1509/jmkg.70.2.067
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- Article
13
Embeddedness of Organizational Capabilities.
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- Decision Sciences, 2007, v. 38, n. 3, p. 451, doi. 10.1111/j.1540-5915.2007.00166.x
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- Publication type:
- Article
14
The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions.
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- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 293, doi. 10.1509/jmkr.45.3.293
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- Publication type:
- Article
15
Longitudinal Shifts in the Drivers of Satisfaction with Product Quality: The Role of Attribute Resolvability.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 269, doi. 10.1509/jmkr.41.3.269.35989
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- Article
16
The Role of Firm Resources in Returns to Market Deployment.
- Published in:
- Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 295, doi. 10.1509/jmkr.40.3.295.19235
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- Publication type:
- Article
17
The Contingency Value of Complementary Capabilities in Product Development.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 239, doi. 10.2307/3152096
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- Publication type:
- Article