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Successful Development and Commercialization of Technological Innovation: Insights Based on Strategy Type.
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- Journal of Product Innovation Management, 2006, v. 23, n. 1, p. 26, doi. 10.1111/j.1540-5885.2005.00178.x
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- Article
The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance.
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- Journal of Product Innovation Management, 2005, v. 22, n. 6, p. 464, doi. 10.1111/j.1540-5885.2005.00144.x
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- Article
Responsive and Proactive Market Orientation and New-Product Success.
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- Journal of Product Innovation Management, 2004, v. 21, n. 5, p. 334, doi. 10.1111/j.0737-6782.2004.00086.x
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- Article
PERSPECTIVE: First, Fast, and On Time: The Path to Success. Or Is It?
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- Journal of Product Innovation Management, 1999, v. 16, n. 5, p. 427, doi. 10.1016/S0737-6782(99)00017-X
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- Article
INFORMATION PROCESSING, KNOWLEDGE DEVELOPMENT, AND STRATEGIC SUPPLY CHAIN PERFORMANCE.
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- Academy of Management Journal, 2004, v. 47, n. 2, p. 241, doi. 10.5465/20159575
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- Article
The Structure of Financial Strategy: Patterns in Financial Decision Making.
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- Managerial & Decision Economics, 1996, v. 17, n. 3, p. 253, doi. 10.1002/(SICI)1099-1468(199605)17:3<253::AID-MDE750>3.0.CO;2-0
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- Article
Toward greater understanding of market orientation and the resource-based view.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2007, v. 28, n. 9, p. 961, doi. 10.1002/smj.620
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- Article
The moderating influence of strategic orientation on the strategy formation capability–performance relationship.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2006, v. 27, n. 12, p. 1221, doi. 10.1002/smj.569
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- Article
MARKET ORIENTATION AND PERFORMANCE: AN INTEGRATION OF DISPARATE APPROACHES.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2005, v. 26, n. 12, p. 1173, doi. 10.1002/smj.494
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- Article
MARKETING'S CONTRIBUTION TO THE IMPLEMENTATION OF BUSINESS STRATEGY: AN EMPIRICAL ANALYSIS.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2001, v. 22, n. 11, p. 1055, doi. 10.1002/smj.198
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- Article
STRATEGY TYPE AND PERFORMANCE: THE INFLUENCE OF SALES FORCE MANAGEMENT.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2000, v. 21, n. 8, p. 813, doi. 10.1002/1097-0266(200008)21:8<813::AID-SMJ122>3.0.CO;2-G
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- Article
MARKET-ORIENTED IS MORE THAN BEING CUSTOMER-LED.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1999, v. 20, n. 12, p. 1165, doi. 10.1002/(SICI)1097-0266(199912)20:12<1165::AID-SMJ73>3.0.CO;2-#
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- Article
Customer-Led and Market-Oriented: Let's Not Confuse the Two.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1998, v. 19, n. 10, p. 1001, doi. 10.1002/(SICI)1097-0266(199810)19:10<1001::AID-SMJ996>3.0.CO;2-4
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- Article
Shareholder Value and Investment Strategy Using the General Portfolio Model.
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- Journal of Management, 1992, v. 18, n. 4, p. 717, doi. 10.1177/014920639201800407
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- Article
The Influence of Managerial Style on Business Unit Performance.
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- Journal of Management, 1989, v. 15, n. 3, p. 441, doi. 10.1177/014920638901500307
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- Article
The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior.
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- Journal of Marketing, 2005, v. 69, n. 3, p. 49, doi. 10.1509/jmkg.69.3.49.66362
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- Article
Market orientation and the learning organization.
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- Journal of Marketing, 1995, v. 59, n. 3, p. 63, doi. 10.1177/002224299505900306
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- Article
Does Competitive Environment Moderate the Market Orientation- Performance Relationship?
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- Journal of Marketing, 1994, v. 58, n. 1, p. 46, doi. 10.1177/002224299405800104
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- Article
The effect of a market orientation on business profitability.
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- Journal of Marketing, 1990, v. 54, n. 4, p. 20, doi. 10.1177/002224299005400403
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- Article
Proactive customer orientation and its role for creating customer value in global markets.
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- Journal of the Academy of Marketing Science, 2011, v. 39, n. 2, p. 216, doi. 10.1007/s11747-010-0202-9
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- Article
On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets.
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- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 5, doi. 10.1007/s11747-006-0002-4
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- Article
Intelligence Generation and Superior Customer Value.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 120, doi. 10.1177/0092070300281011
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- Article
Developing a Customer Value-Based Theory of the Firm.
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- Journal of the Academy of Marketing Science, 1997, v. 25, n. 2, p. 162, doi. 10.1007/BF02894352
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- Article
Better Change: Best Practices for Transforming Your Organization (Book).
- Published in:
- 1996
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- Publication type:
- Book Review
Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 3, p. 552, doi. 10.1111/jpim.12113
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- Publication type:
- Article
Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Technology Firms Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Technology Firms.
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- Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 136, doi. 10.1111/j.1540-5885.2012.00992.x
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- Publication type:
- Article