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Not All Fun and Games: Viral Marketing for Utilitarian Products.
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- Journal of Marketing, 2014, v. 78, n. 1, p. 1, doi. 10.1509/jm.11.0528
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- Article
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation.
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- Journal of Marketing, 2012, v. 76, n. 2, p. 17, doi. 10.1509/jm.10.0280
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- Article
Seeding Strategies for Viral Marketing: An Empirical Comparison.
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- Journal of Marketing, 2011, v. 75, n. 6, p. 55, doi. 10.1509/jm.10.0088
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- Article
Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm's Future Orientation.
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- Journal of Marketing, 2011, v. 75, n. 3, p. 118, doi. 10.1509/jmkg.75.3.118
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- Article
Referral Programs and Customer Value.
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- Journal of Marketing, 2011, v. 75, n. 1, p. 46, doi. 10.1509/jmkg.75.1.46
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- Article
Customer Equity: An Integral Part of Financial Reporting.
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- Journal of Marketing, 2008, v. 72, n. 2, p. 1, doi. 10.1509/jmkg.72.2.1
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- Article
Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions.
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- Interfaces, 2018, v. 48, n. 3, p. 247, doi. 10.1287/inte.2017.0937
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- Article
Using discrete choice experiments to estimate willingness-to-pay intervals.
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- Marketing Letters, 2012, v. 23, n. 3, p. 761, doi. 10.1007/s11002-012-9177-2
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- Article
Mapping Market Structure Evolution.
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- Marketing Science, 2023, v. 42, n. 3, p. 589, doi. 10.1287/mksc.2022.1385
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- Article
Consumer Protection on Kickstarter.
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- Marketing Science, 2020, v. 39, n. 1, p. 211, doi. 10.1287/mksc.2019.1203
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- Article
Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data.
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- Marketing Science, 2016, v. 35, n. 3, p. 511, doi. 10.1287/mksc.2015.0950
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- Article
PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising.
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- Marketing Science, 2013, v. 32, n. 2, p. 213, doi. 10.1287/mksc.1120.0735
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- Article
Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs.
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- Marketing Science, 2007, v. 26, n. 5, p. 698, doi. 10.1287/mksc.1070.0283
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- Article
How Does the Adoption of Ad Blockers Affect News Consumption?
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1002, doi. 10.1177/00222437221076160
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- Article
How Customer Referral Programs Turn Social Capital into Economic Capital.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 132, doi. 10.1509/jmr.14.0653
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- Article
Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 239, doi. 10.1509/jmr.14.0028
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- Article
Using Information-Seeking Argument Mining to Improve Service.
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- Journal of Service Research, 2022, v. 25, n. 4, p. 537, doi. 10.1177/10946705221110845
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- Article
Pricing Metrics and the Importance of Minimum and Billing Increments.
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- Journal of Service Research, 2020, v. 23, n. 3, p. 321, doi. 10.1177/1094670519895581
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- Article
Measuring Consumers' Preferences for Metered Pricing of Services.
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- Journal of Service Research, 2011, v. 14, n. 4, p. 443, doi. 10.1177/1094670511418817
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- Article
The Impact of New Media on Customer Relationships.
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- Journal of Service Research, 2010, v. 13, n. 3, p. 311, doi. 10.1177/1094670510375460
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- Article
Dashboards as a Service: Why, What, How, and What Research Is Needed?
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- Journal of Service Research, 2009, v. 12, n. 2, p. 175, doi. 10.1177/1094670509344213
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- Article
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House.
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- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 270, doi. 10.1016/j.intmar.2013.09.008
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- Article
Return on Quality Improvements in Search Engine Marketing.
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- Journal of Interactive Marketing, 2012, v. 26, n. 3, p. 141, doi. 10.1016/j.intmar.2011.11.001
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- Publication type:
- Article
Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data.
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- Journal of Interactive Marketing, 2011, v. 25, n. 1, p. 20, doi. 10.1016/j.intmar.2010.12.003
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- Publication type:
- Article
MEASURING INDIVIDUAL FRICTIONAL COSTS AND WILLLNGNESS-TO-PAY VIA NAME- YOUR-OWN-PRICE MECHANISMS.
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- Journal of Interactive Marketing, 2004, v. 18, n. 4, p. 22, doi. 10.1002/dir.20022
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- Article
Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 212, doi. 10.1509/jmkr.43.2.212
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- Publication type:
- Article
Measuring Consumers' Willingness to Pay at the Point of Purchase.
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- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 228, doi. 10.1509/jmkr.39.2.228.19086
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- Publication type:
- Article
Uplift modeling with quasi-loss-functions.
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- Data Mining & Knowledge Discovery, 2024, v. 38, n. 4, p. 2495, doi. 10.1007/s10618-024-01042-x
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- Article
Tariff-Specific Preferences and Their Influence on Price Sensitivity.
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- Business Research, 2010, v. 3, n. 1, p. 69, doi. 10.1007/BF03342716
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- Article
Stock Market Returns to Financial Innovations Before and During the Financial Crisis in the United States and Europe.
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- Journal of Product Innovation Management, 2014, v. 31, n. 5, p. 973, doi. 10.1111/jpim.12138
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- Article
Evidence of protective role of Ultraviolet-B (UVB) radiation in reducing COVID-19 deaths.
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- Scientific Reports, 2020, v. 10, n. 1, p. 1, doi. 10.1038/s41598-020-74825-z
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- Article
Second-Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms.
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- Journal of Forecasting, 2012, v. 31, n. 6, p. 469, doi. 10.1002/for.1225
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- Article
Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters.
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- Journal of Forecasting, 2009, v. 28, n. 1, p. 55, doi. 10.1002/for.1091
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- Article
Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets.
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- Journal of Product Innovation Management, 2012, v. 29, n. 1, p. 100, doi. 10.1111/j.1540-5885.2011.00881.x
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- Publication type:
- Article
Identification of Lead Users for Consumer Products via Virtual Stock Markets.
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- Journal of Product Innovation Management, 2009, v. 26, n. 3, p. 322, doi. 10.1111/j.1540-5885.2009.00661.x
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- Publication type:
- Article
Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response.
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- Management Science, 2017, v. 63, n. 3, p. 829, doi. 10.1287/mnsc.2015.2367
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- Publication type:
- Article
Internet-Based Virtual Stock Markets for Business Forecasting.
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- Management Science, 2003, v. 49, n. 10, p. 1310, doi. 10.1287/mnsc.49.10.1310.17314
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- Article