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Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 512, doi. 10.1007/s11747-023-00934-6
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- Article
The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 69, doi. 10.1509/jmr.15.0247
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- Article
Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love.
- Published in:
- Journal of Consumer Research, 2011, v. 38, n. 2, p. 323
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- Publication type:
- Article
Touch Versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 113, doi. 10.1509/jm.12.0056
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- Article
Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 6, p. 108, doi. 10.1509/jm.11.0485
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- Article
Emotional Convergence in Service Relationships.
- Published in:
- Journal of Service Research, 2017, v. 20, n. 1, p. 76, doi. 10.1177/1094670516675405
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- Article
The Role of Employee Physical Dominance on Male Customers' Status-Signaling Consumption.
- Published in:
- 2016
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- Publication type:
- Abstract
Fun Made Me Do It! Transforming Consumer Well-being Through Serious Play.
- Published in:
- 2014
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- Publication type:
- Abstract
The Influence of Service Employee Characteristics on Customer Choice and Post-Choice.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 966
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- Publication type:
- Article