Works by Simester, Duncan

Results: 41

Bias and Variance Approximation in Value Function Estimates.

Published in:

Management Science, 2007, v. 53, n. 2, p. 308, doi. 10.1287/mnsc.1060.0614

By:

Mannor, Shie;
Simester, Duncan;
Peng Sun;
Tsitsiklis, John N.

Publication type:

Article

Measuring and Mitigating the Costs of Stockouts.

Published in:

Management Science, 2006, v. 52, n. 11, p. 1751, doi. 10.1287/mnsc.1060.0577

By:

Anderson, Eric T.;
Fitzsimons, Gavan J.;
Simester, Duncan

Publication type:

Article

Dynamic Catalog Mailing Policies.

Published in:

Management Science, 2006, v. 52, n. 5, p. 683, doi. 10.1287/mnsc.1050.0504

By:

Simester, Duncan I.;
Peng Sun;
Tsitsiklis, John N.

Publication type:

Article

Note. Optimal promotion strategies: A demand-sided characterization.

Published in:

Management Science, 1997, v. 43, n. 2, p. 251, doi. 10.1287/mnsc.43.2.251

By:

Simester, Duncan

Publication type:

Article

Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria.

Published in:

Management Science, 1995, v. 41, n. 2, p. 322, doi. 10.1287/mnsc.41.2.322

By:

Rust, Roland T.;
Simester, Duncan

Publication type:

Article

PRICE STICKINESS: EMPIRICAL EVIDENCE OF THE MENU COST CHANNEL.

Published in:

Review of Economics & Statistics, 2015, v. 97, n. 4, p. 813, doi. 10.1162/REST_a_00507

By:

Anderson, Eric;
Jaimovich, Nir;
Simester, Duncan

Publication type:

Article

Determinants of Asset Ownership: A Study of the Carpentry Trade.

Published in:

Review of Economics & Statistics, 2005, v. 87, n. 1, p. 50, doi. 10.1162/0034653053327702

By:

Simester, Duncan I.;
Wernerfelt, Birger

Publication type:

Article

Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments.

Published in:

Quantitative Marketing & Economics, 2003, v. 1, n. 1, p. 93, doi. 10.1023/A:1023581927405

By:

Anderson, Eric;
Simester, Duncan

Publication type:

Article

Price Frictions and the Success of New Products.

Published in:

Marketing Science, 2022, v. 41, n. 6, p. 1057, doi. 10.1287/mksc.2022.1367

By:

Aparicio, Diego;
Simester, Duncan

Publication type:

Article

Introduction to the Special Issue on Marketing Science and Field Experiments.

Published in:

Marketing Science, 2020, v. 39, n. 6, p. 1033, doi. 10.1287/mksc.2020.1266

By:

Nelson, Leif;
Simester, Duncan;
Sudhir, K.

Publication type:

Article

Decision Stages and Asymmetries in Regular Retail Price Pass-Through.

Published in:

Marketing Science, 2016, v. 35, n. 4, p. 619, doi. 10.1287/mksc.2015.0947

By:

McShane, Blakeley B.;
Chen, Chaoqun;
Anderson, Eric T.;
Simester, Duncan I.

Publication type:

Article

Why Do Salespeople Spend So Much Time Lobbying for Low Prices?

Published in:

Marketing Science, 2014, v. 33, n. 6, p. 796, doi. 10.1287/mksc.2014.0856

By:

Simester, Duncan;
Juanjuan Zhang

Publication type:

Article

"The Best Price You'll Ever Get": The 2005 Employee Discount Pricing Promotions in the U. S. Automobile Industry.

Published in:

Marketing Science, 2010, v. 29, n. 2, p. 268, doi. 10.1287/mksc.1090.0516

By:

Busse, Meghan R.;
Simester, Duncan I.;
Zettelmeyer, Florian

Publication type:

Article

The Option Value of Returns: Theory and Empirical Evidence.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 405, doi. 10.1287/mksc.1080.0430

By:

Anderson, Eric T.;
Hansen, Karsten;
Simester, Duncan

Publication type:

Article

Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes.

Published in:

Marketing Science, 2008, v. 27, n. 3, p. 492, doi. 10.1287/mksc.1070.0323

By:

Anderson, Eric T.;
Simester, Duncan I.

Publication type:

Article

Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies.

Published in:

Marketing Science, 2004, v. 23, n. 1, p. 4, doi. 10.1287/mksc.1030.0040

By:

Anderson, Eric T.;
Simester, Duncan I.

Publication type:

Article

Fast Polyhedral Adaptive Conjoint Estimation.

Published in:

Marketing Science, 2003, v. 22, n. 3, p. 273, doi. 10.1287/mksc.22.3.273.17743

By:

Toubia, Olivier;
Simester, Duncan I.;
Hauser, John R.;
Dahan, Ely

Publication type:

Article

Research Note: Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand.

Published in:

Marketing Science, 2001, v. 20, n. 3, p. 315, doi. 10.1287/mksc.20.3.315.9763

By:

Anderson, Eric T.;
Simester, Duncan I.

Publication type:

Article

Are Sale Signs Less Effective When More Products Have Them?

Published in:

Marketing Science, 2001, v. 20, n. 2, p. 121, doi. 10.1287/mksc.20.2.121.10194

By:

Anderson, Eric T.;
Simester, Duncan I.

Publication type:

Article

The Role of Sale Signs.

Published in:

Marketing Science, 1998, v. 17, n. 2, p. 139, doi. 10.1287/mksc.17.2.139

By:

Anderson, Eric T.;
Simester, Duncan I.

Publication type:

Article

Side payments in marketing.

Published in:

Marketing Science, 1997, v. 16, n. 3, p. 246, doi. 10.1287/mksc.16.3.246

By:

Hauser, John R.;
Simester, Duncan I.;
Wernerfelt, Birger

Publication type:

Article

SIGNALLING PRICE IMAGE USING ADVERTISED PRICES.

Published in:

Marketing Science, 1995, v. 14, n. 2, p. 166, doi. 10.1287/mksc.14.2.166

By:

Simester, Duncan

Publication type:

Article

CUSTOMER SATISFACTION INCENTIVES.

Published in:

Marketing Science, 1994, v. 13, n. 4, p. 327, doi. 10.1287/mksc.13.4.327

By:

Hauser, John R.;
Simester, Duncan I.;
Wernerfelt, Birger

Publication type:

Article

Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments.

Published in:

Management Science, 2020, v. 66, n. 8, p. 3412, doi. 10.1287/mnsc.2019.3379

By:

Simester, Duncan;
Timoshenko, Artem;
Zoumpoulis, Spyros I.

Publication type:

Article

Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges.

Published in:

Management Science, 2020, v. 66, n. 6, p. 2495, doi. 10.1287/mnsc.2019.3308

By:

Simester, Duncan;
Timoshenko, Artem;
Zoumpoulis, Spyros I.

Publication type:

Article

The Value of Field Experiments.

Published in:

Management Science, 2015, v. 61, n. 7, p. 1722, doi. 10.1287/mnsc.2014.2066

By:

Li, Jimmy Q.;
Rusmevichientong, Paat;
Simester, Duncan;
Tsitsiklis, John N.;
Zoumpoulis, Spyros I.

Publication type:

Article

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales.

Published in:

Management Science, 2011, v. 57, n. 8, p. 1373, doi. 10.1287/mnsc.1110.1371

By:

Brynjolfsson, Erik;
Hu, Yu (Jeffrey);
Simester, Duncan

Publication type:

Article

Optimizing Product Line Designs: Efficient Methods and Comparisons.

Published in:

Management Science, 2008, v. 54, n. 9, p. 1544, doi. 10.1287/mnsc.1080.0864

By:

Belloni, Alexandre;
Freund, Robert;
Selove, Matthew;
Simester, Duncan

Publication type:

Article

PRICE STICKINESS AND CUSTOMER ANTAGONISM.

Published in:

Quarterly Journal of Economics, 2010, v. 125, n. 2, p. 729, doi. 10.1162/qjec.2010.125.2.729

By:

Anderson, Eric T.;
Simester, Duncan I.

Publication type:

Article

Canary Categories.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 872, doi. 10.1177/00222437231220327

By:

Anderson, Eric;
Chen, Chaoqun;
Israeli, Ayelet;
Simester, Duncan

Publication type:

Article

The Surprising Breadth of Harbingers of Failure.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 1034, doi. 10.1177/0022243719867935

By:

Simester, Duncan I.;
Tucker, Catherine E.;
Yang, Clair

Publication type:

Article

Harbingers of Failure.

Published in:

Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 580, doi. 10.1509/jmr.13.0415

By:

ANDERSON, ERIC;
SONG LIN;
SIMESTER, DUNCAN;
TUCKER, CATHERINE

Publication type:

Article

Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 249, doi. 10.1509/jmr.13.0209

By:

ANDERSON, ERIC T.;
SIMESTER, DUNCAN I.

Publication type:

Article

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 489, doi. 10.1509/jmr.11.0538

By:

ANDERSON, ERIC T.;
SIMESTER, DUNCAN

Publication type:

Article

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 229, doi. 10.1509/jmkr.47.2.229

By:

Anderson, Eric T;
Fong, Nathan M;
Simester, Duncan I;
Tucker, Catherine E

Publication type:

Article

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 116, doi. 10.1509/jmkr.41.1.116.25082

By:

Toubia, Olivier;
Hauser, John R.;
Simester, Duncan I.

Publication type:

Article

Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 102, doi. 10.1509/jmkr.37.1.102.18721

By:

Simester, Duncan I.;
Hauser, John R.;
Wernerfelt, Birger;
Rust, Roland T.

Publication type:

Article

Internal Customers and Internal Suppliers.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 3, p. 268, doi. 10.2307/3152124

By:

Hauser, John R.;
Simester, Duncan I.;
Wernerfelt, Birger

Publication type:

Article

DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT.

Published in:

Economic Inquiry, 2009, v. 47, n. 3, p. 482, doi. 10.1111/j.1465-7295.2008.00161.x

By:

SIMESTER, DUNCAN;
HU, YU (JEFFREY);
BRYNJOLFSSON, ERIK;
ANDERSON, ERIC T.

Publication type:

Article

The Joy of Shopping: A Conceptual Framework of Positive Emotions and Shopping Behavior.

Published in:

Advances in Consumer Research, 2019, v. 47, p. 604

By:

Gullo, Kelley;
Simester, Duncan;
Fitzsimons, Gavan J.

Publication type:

Article

Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay.

Published in:

Marketing Letters, 2001, v. 12, n. 1, p. 5, doi. 10.1023/A:1008196717017

By:

Prelec, Drazen;
Simester, Duncan

Publication type:

Article