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Chatbots für Dienstleistungen erfolgreich nutzen: Ausgewählte empirische Befunde und Praxisimplikationen.
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- Marketing Review St. Gallen, 2024, n. 4, p. 48
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The Customer's Perception of Purpose Marketing: Results of an Empirical Study of a Company-Supported Campaign for the Covid-19 Vaccination in Germany.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 1, p. 32
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Theory of Classical Conditioning in the Era of Digitalization: A Content Analysis of Current Applications in Social Media Marketing.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 6
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- Article
Reference Prices as Determinants of Business-to-Business Price Negotiation Outcomes: An Empirical Perspective from the Chemical Industry.
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- Journal of Supply Chain Management, 2012, v. 48, n. 1, p. 92, doi. 10.1111/j.1745-493X.2011.03254.x
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DETERMINANTS OF INTERNAL REFERENCE PRICES - EMPIRICAL STUDY AND MANAGERIAL IMPLICATIONS.
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- Journal of International Management Studies, 2013, v. 13, n. 3, p. 31, doi. 10.18374/jims-13-3.3
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- Article