TEMPTING FATE: SOCIAL MEDIA POSTS, UNFOLLOWING, AND LONG-TERM SALES.Published in:MIS Quarterly, 2020, v. 44, n. 4, p. 1521, doi. 10.25300/MISQ/2020/15510By:Shuting (Ada) vWang;Greenwood, Brad N.;Pavlou, Paul A.Publication type:Article