Works by Shukla, Yupal
1
- Psychology & Marketing, 2025, v. 42, n. 7, p. 1795, doi. 10.1002/mar.22204
- Deb, Madhurima;
- Ghosh, Aruni;
- Shukla, Yupal
- Article
2
- Journal of Consumer Behaviour, 2024, v. 23, n. 2, p. 514, doi. 10.1002/cb.2219
- Shukla, Yupal;
- Mishra, Sita;
- Chatterjee, Ravi;
- Arora, Vibha
- Article
3
- Journal of Vacation Marketing, 2024, v. 30, n. 2, p. 189, doi. 10.1177/13567667221122599
- Mishra, Sita;
- Shukla, Yupal;
- Malhotra, Gunjan;
- Johann, Maria
- Article
4
- Journal of Strategic Marketing, 2024, v. 32, n. 8, p. 1048, doi. 10.1080/0965254X.2021.1892162
- Mishra, Sita;
- Malhotra, Gunjan;
- Chatterjee, Ravi;
- Sanatkumar Shukla, Yupal
- Article
5
- Journal of Strategic Marketing, 2023, v. 31, n. 4, p. 749, doi. 10.1080/0965254X.2021.1985594
- Mishra, Sita;
- Malhotra, Gunjan;
- Chatterjee, Ravi;
- Shukla, Yupal
- Article
6
- International Journal of Consumer Studies, 2023, v. 47, n. 5, p. 1911, doi. 10.1111/ijcs.12965
- Banerji, Diptiman;
- Ramasundaram, Aishwarya;
- Sreejesh, S.;
- Shukla, Yupal S.;
- Chatterjee, Ravi
- Article
7
- Tourism Analysis, 2022, v. 27, n. 4, p. 479, doi. 10.3727/108354222X16510114086334
- Malhotra, Gunjan;
- Mishra, Sita;
- Shukla, Yupal Sanatkumar;
- Chatterjee, Ravi
- Article
