Works matching AU Shugan, Steven M.

Results: 66

Advance Pricing of Services and Other Implications of Separating Purchase and Consumption.

Published in:

Journal of Service Research, 2000, v. 2, n. 3, p. 227, doi. 10.1177/109467050023001

By:

Shugan, Steven M.;
Xie, Jinhong

Publication type:

Article

Managing Service Demand: Shifting and Bundling.

Published in:

Journal of Service Research, 1998, v. 1, n. 1, p. 47, doi. 10.1177/109467059800100105

By:

Radas, Sonja;
Shugan, Steven M.

Publication type:

Article

Explaining Bundle-Framing Effects with Signaling Theory.

Published in:

Marketing Science, 2018, v. 37, n. 4, p. 668, doi. 10.1287/mksc.2018.1097

By:

Moon, Jihwan;
Shugan, Steven M.

Publication type:

Article

Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End.

Published in:

Marketing Science, 2017, v. 36, n. 1, p. 124, doi. 10.1287/mksc.2016.1004

By:

Shugan, Steven M.;
Moon, Jihwan;
Shi, Qiaoni;
Kumar, Nanda S.

Publication type:

Article

A Theory for Market Growth or Decline.

Published in:

Marketing Science, 2014, v. 33, n. 1, p. 47, doi. 10.1287/mksc.2013.0813

By:

Shugan, Steven M.;
Mitra, Debanjan

Publication type:

Article

Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model.".

Published in:

2010

By:

Shugan, Steven M.

Publication type:

Correction Notice

Relevancy Is Robust Prediction, Not Alleged Realism.

Published in:

2009

By:

Shugan, Steven M.

Publication type:

Opinion

Think Theory Testing, Not Realism.

Published in:

Marketing Science, 2009, v. 28, n. 5, p. 1001, doi. 10.1287/mksc.1090.0496

By:

Shugan, Steven M.

Publication type:

Article

Introduction to the Special Classics Issue.

Published in:

Marketing Science, 2008, v. 27, n. 1, p. 9, doi. 10.1287/mksc.1070.0343

By:

Shugan, Steven M.

Publication type:

Article

Managing Channel Profits.

Published in:

Marketing Science, 2008, v. 27, n. 1, p. 49, doi. 10.1287/mksc.1070.0342

By:

Jeuland, Abel P.;
Shugan, Steven M.

Publication type:

Article

Defensive Marketing Strategies.

Published in:

Marketing Science, 2008, v. 27, n. 1, p. 85, doi. 10.1287/mksc.1070.0341

By:

Hauser, John R.;
Shugan, Steven M.

Publication type:

Article

Database Submissions.

Published in:

Marketing Science, 2008, v. 27, n. 1, p. 7, doi. 10.1287/mksc.1070.0346

By:

Shugan, Steven M.;
Bradlow, Eric T.

Publication type:

Article

Managing Channel Profits.

Published in:

Marketing Science, 2008, v. 27, n. 1, p. 52, doi. 10.1287/mksc.1070.0332

By:

Jeuland, Abel P.;
Shugan, Steven M.

Publication type:

Article

Defensive Marketing Strategies.

Published in:

Marketing Science, 2008, v. 27, n. 1, p. 88, doi. 10.1287/mksc.1070.0334

By:

Hauser, John R.;
Shugan, Steven M.

Publication type:

Article

Causality, Unintended Consequences and Deducing Shared Causes.

Published in:

Marketing Science, 2007, v. 26, n. 6, p. 731, doi. 10.1287/mksc.1070.0338

By:

Shugan, Steven M.

Publication type:

Article

The Editor's Secrets.

Published in:

Marketing Science, 2007, v. 26, n. 5, p. 589, doi. 10.1287/mksc.1070.0309

By:

Shugan, Steven M.

Publication type:

Article

It's the Findings, Stupid, Not the Assumptions.

Published in:

Marketing Science, 2007, v. 26, n. 4, p. 449, doi. 10.1287/mksc.1070.0293

By:

Shugan, Steven M.

Publication type:

Article

Thanks to the Many Individuals Who Make Publication of Marketing Science Possible.

Published in:

Marketing Science, 2007, v. 26, n. 3, p. 285, doi. 10.1287/mksc.1070.0277

By:

Shugan, Steven M.

Publication type:

Article

The Anna Karenina Bias: Which Variables to Observe?

Published in:

Marketing Science, 2007, v. 26, n. 2, p. 145, doi. 10.1287/mksc.1070.0274

By:

Shugan, Steven M.

Publication type:

Article

Does Good Marketing Cause Bad Unemployment?

Published in:

Marketing Science, 2007, v. 26, n. 1, p. 1, doi. 10.1287/mksc.1070.0265

By:

Shugan, Steven M.

Publication type:

Article

Antibusiness Movies and Folk Marketing.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 681, doi. 10.1287/mksc.1060.0250

By:

Shugan, Steven M.

Publication type:

Article

Editorial: Fifty Years of Marketing Science.

Published in:

2006

By:

Shugan, Steven M.

Publication type:

Editorial

Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?

Published in:

Marketing Science, 2006, v. 25, n. 5, p. 403, doi. 10.1287/mksc.1060.0236

By:

Shugan, Steven M.

Publication type:

Article

Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error.

Published in:

2006

By:

Shugan, Steven M.

Publication type:

Editorial

Editorial: Save Research -- Abandon the Case Method of Teaching.

Published in:

Marketing Science, 2006, v. 25, n. 2, p. 109, doi. 10.1287/mksc.1060.0202

By:

Shugan, Steven M.

Publication type:

Article

Are Consumers Rational? Experimental Evidence?

Published in:

Marketing Science, 2006, v. 25, n. 1, p. 1, doi. 10.1287/mksc.1060.0196

By:

Shugan, Steven M.

Publication type:

Article

Marketing and Designing Transaction Games.

Published in:

Marketing Science, 2005, v. 24, n. 4, p. 525, doi. 10.1287/mksc.1050.0174

By:

Shugan, Steven M.

Publication type:

Article

Brand Loyalty Programs: Are They Shams?

Published in:

2005

By:

Shugan, Steven M.

Publication type:

Editorial

Comments on Competitive Responsiveness.

Published in:

2005

By:

Shugan, Steven M.

Publication type:

Editorial

The Impact of Advancing Technology on Marketing and Academic Research.

Published in:

2004

By:

Shugan, Steven M.

Publication type:

Editorial

Consulting, Research, and Consulting Research.

Published in:

2004

By:

Shugan, Steven M.

Publication type:

Editorial

Endogeneity in Marketing Decision Models.

Published in:

2004

By:

Shugan, Steven M.

Publication type:

Editorial

Editorial: Journal Rankings: Save the Outlets for Your Research.

Published in:

Marketing Science, 2003, v. 22, n. 4, p. 437, doi. 10.1287/mksc.22.4.437.24904

By:

Shugan, Steven M.

Publication type:

Article

Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?

Published in:

2003

By:

Shugan, Steven M.

Publication type:

Editorial

Defining Interesting Research Problems.

Published in:

Marketing Science, 2003, v. 22, n. 1, p. 1, doi. 10.1287/mksc.22.1.1.12848

By:

Shugan, Steven M.

Publication type:

Article

In Search of Data: An Editorial.

Published in:

Marketing Science, 2002, v. 21, n. 4, p. 369, doi. 10.1287/mksc.21.4.369.132

By:

Shugan, Steven M.

Publication type:

Article

Marketing Science, Models, Monopoly Models, and Why We Need Them.

Published in:

2002

By:

Shugan, Steven M.

Publication type:

Editorial

Editorial The Mission of Marketing Science.

Published in:

Marketing Science, 2002, v. 21, n. 1, p. 1, doi. 10.1287/mksc.21.1.1.162

By:

Shugan, Steven M.

Publication type:

Article

Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell.

Published in:

Marketing Science, 2001, v. 20, n. 3, p. 219, doi. 10.1287/mksc.20.3.219.9765

By:

Jinhong Xie;
Shugan, Steven M.

Publication type:

Article

THE FORECASTER'S DILEMMA.

Published in:

Marketing Science, 1995, v. 14, n. 2, p. 123, doi. 10.1287/mksc.14.2.123

By:

Ehrman, Chaim M.;
Shugan, Steven M.

Publication type:

Article

MICROCOMPUTERS IN MARKETING.

Published in:

Marketing Science, 1988, v. 7, n. 3, p. 311

By:

Sen, Subrata K.;
Shugan, Steven M.

Publication type:

Article

CHANNEL OF DISTRIBUTION PROFITS WHEN CHANNEL MEMBERS FORM CONJECTURES.

Published in:

Marketing Science, 1988, v. 7, n. 2, p. 202, doi. 10.1287/mksc.7.2.202

By:

Jeuland, Abel P.;
Shugan, Steven M.

Publication type:

Article

REPLY TO: MANAGING CHANNEL PROFITS: COMMENT.

Published in:

Marketing Science, 1988, v. 7, n. 1, p. 103, doi. 10.1287/mksc.7.1.103

By:

Jeuland, Abel P.;
Shugan, Steven M.

Publication type:

Article

DEFENSIVE MARKETING STRATEGIES.

Published in:

Marketing Science, 1983, v. 2, n. 4, p. 319, doi. 10.1287/mksc.2.4.319

By:

Hauser, John R.;
Shugan, Steven M.

Publication type:

Article

MANAGING CHANNEL PROFITS.

Published in:

Marketing Science, 1983, v. 2, n. 3, p. 239, doi. 10.1287/mksc.2.3.239

By:

Jeuland, Abel P.;
Shugan, Steven M.

Publication type:

Article

The Profitability of Purchase Limits During Shortages.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 6, p. 1197, doi. 10.1177/00222437221101808

By:

Moon, Jihwan;
Shugan, Steven M.

Publication type:

Article

Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 193, doi. 10.1177/0022243719901169

By:

Moon, Jihwan;
Shugan, Steven M.

Publication type:

Article

Metrics--When and Why Nonaveraging Statistics Work.

Published in:

Management Science, 2009, v. 55, n. 1, p. 4, doi. 10.1287/mnsc.1080.0907

By:

Shugan, Steven M.;
Mitra, Debanjan

Publication type:

Article

The Value of Marketing Expertise.

Published in:

Management Science, 1996, v. 42, n. 3, p. 370, doi. 10.1287/mnsc.42.3.370

By:

Pasa, Mehmet;
Shugan, Steven M.

Publication type:

Article

Repositioning for Changing Preferences: The Case of Beef versus Poultry.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 2, p. 219, doi. 10.1086/209254

By:

Anderson, Eugene W.;
Shugan, Steven M.

Publication type:

Article