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Invited Commentaries on "Evolving to a New Dominant Logic for Marketing".
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 18, doi. 10.1509/jmkg.68.1.18.24035
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- Publication type:
- Article
Strategic Service Pricing and Yield Management.
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- Journal of Marketing, 1999, v. 63, n. 1, p. 44, doi. 10.2307/1252000
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- Publication type:
- Article
Film critics: Influencers or predictors?
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- Journal of Marketing, 1997, v. 61, n. 2, p. 68, doi. 10.1177/002224299706100205
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- Publication type:
- Article
Explaining Bundle-Framing Effects with Signaling Theory.
- Published in:
- Marketing Science, 2018, v. 37, n. 4, p. 668, doi. 10.1287/mksc.2018.1097
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- Publication type:
- Article
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End.
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- Marketing Science, 2017, v. 36, n. 1, p. 124, doi. 10.1287/mksc.2016.1004
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- Publication type:
- Article
A Theory for Market Growth or Decline.
- Published in:
- Marketing Science, 2014, v. 33, n. 1, p. 47, doi. 10.1287/mksc.2013.0813
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- Publication type:
- Article
Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model.".
- Published in:
- 2010
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- Correction notice
Relevancy Is Robust Prediction, Not Alleged Realism.
- Published in:
- 2009
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- Publication type:
- Opinion
Think Theory Testing, Not Realism.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 1001, doi. 10.1287/mksc.1090.0496
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- Publication type:
- Article
Introduction to the Special Classics Issue.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 9, doi. 10.1287/mksc.1070.0343
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- Publication type:
- Article
Managing Channel Profits.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 52, doi. 10.1287/mksc.1070.0332
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- Publication type:
- Article
Defensive Marketing Strategies.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 85, doi. 10.1287/mksc.1070.0341
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- Publication type:
- Article
Database Submissions.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 7, doi. 10.1287/mksc.1070.0346
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- Publication type:
- Article
Defensive Marketing Strategies.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 88, doi. 10.1287/mksc.1070.0334
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- Publication type:
- Article
Managing Channel Profits.
- Published in:
- Marketing Science, 2008, v. 27, n. 1, p. 49, doi. 10.1287/mksc.1070.0342
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- Publication type:
- Article
Causality, Unintended Consequences and Deducing Shared Causes.
- Published in:
- Marketing Science, 2007, v. 26, n. 6, p. 731, doi. 10.1287/mksc.1070.0338
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- Publication type:
- Article
The Editor's Secrets.
- Published in:
- Marketing Science, 2007, v. 26, n. 5, p. 589, doi. 10.1287/mksc.1070.0309
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- Publication type:
- Article
It's the Findings, Stupid, Not the Assumptions.
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 449, doi. 10.1287/mksc.1070.0293
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- Publication type:
- Article
Thanks to the Many Individuals Who Make Publication of Marketing Science Possible.
- Published in:
- Marketing Science, 2007, v. 26, n. 3, p. 285, doi. 10.1287/mksc.1070.0277
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- Publication type:
- Article
Antibusiness Movies and Folk Marketing.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 681, doi. 10.1287/mksc.1060.0250
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- Publication type:
- Article
The Anna Karenina Bias: Which Variables to Observe?
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 145, doi. 10.1287/mksc.1070.0274
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- Publication type:
- Article
Does Good Marketing Cause Bad Unemployment?
- Published in:
- Marketing Science, 2007, v. 26, n. 1, p. 1, doi. 10.1287/mksc.1070.0265
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- Publication type:
- Article
Editorial: Fifty Years of Marketing Science.
- Published in:
- 2006
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- Publication type:
- Editorial
Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?
- Published in:
- Marketing Science, 2006, v. 25, n. 5, p. 403, doi. 10.1287/mksc.1060.0236
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- Publication type:
- Article
Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error.
- Published in:
- 2006
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- Publication type:
- Editorial
Editorial: Save Research -- Abandon the Case Method of Teaching.
- Published in:
- Marketing Science, 2006, v. 25, n. 2, p. 109, doi. 10.1287/mksc.1060.0202
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- Publication type:
- Article
Are Consumers Rational? Experimental Evidence?
- Published in:
- Marketing Science, 2006, v. 25, n. 1, p. 1, doi. 10.1287/mksc.1060.0196
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- Publication type:
- Article
Marketing and Designing Transaction Games.
- Published in:
- Marketing Science, 2005, v. 24, n. 4, p. 525, doi. 10.1287/mksc.1050.0174
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- Publication type:
- Article
Brand Loyalty Programs: Are They Shams?
- Published in:
- 2005
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- Publication type:
- Editorial
Comments on Competitive Responsiveness.
- Published in:
- 2005
- By:
- Publication type:
- Editorial
The Impact of Advancing Technology on Marketing and Academic Research.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
Consulting, Research, and Consulting Research.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
Endogeneity in Marketing Decision Models.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
Editorial: Journal Rankings: Save the Outlets for Your Research.
- Published in:
- Marketing Science, 2003, v. 22, n. 4, p. 437, doi. 10.1287/mksc.22.4.437.24904
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- Publication type:
- Article
Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?
- Published in:
- 2003
- By:
- Publication type:
- Editorial
Defining Interesting Research Problems.
- Published in:
- Marketing Science, 2003, v. 22, n. 1, p. 1, doi. 10.1287/mksc.22.1.1.12848
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- Publication type:
- Article
In Search of Data: An Editorial.
- Published in:
- Marketing Science, 2002, v. 21, n. 4, p. 369, doi. 10.1287/mksc.21.4.369.132
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- Publication type:
- Article
Marketing Science, Models, Monopoly Models, and Why We Need Them.
- Published in:
- 2002
- By:
- Publication type:
- Editorial
Editorial The Mission of Marketing Science.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 1, doi. 10.1287/mksc.21.1.1.162
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- Publication type:
- Article
Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell.
- Published in:
- Marketing Science, 2001, v. 20, n. 3, p. 219, doi. 10.1287/mksc.20.3.219.9765
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- Publication type:
- Article
THE FORECASTER'S DILEMMA.
- Published in:
- Marketing Science, 1995, v. 14, n. 2, p. 123, doi. 10.1287/mksc.14.2.123
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- Publication type:
- Article
MICROCOMPUTERS IN MARKETING.
- Published in:
- Marketing Science, 1988, v. 7, n. 3, p. 311
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- Publication type:
- Article
CHANNEL OF DISTRIBUTION PROFITS WHEN CHANNEL MEMBERS FORM CONJECTURES.
- Published in:
- Marketing Science, 1988, v. 7, n. 2, p. 202, doi. 10.1287/mksc.7.2.202
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- Publication type:
- Article
REPLY TO: MANAGING CHANNEL PROFITS: COMMENT.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 103, doi. 10.1287/mksc.7.1.103
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- Publication type:
- Article
DEFENSIVE MARKETING STRATEGIES.
- Published in:
- Marketing Science, 1983, v. 2, n. 4, p. 319, doi. 10.1287/mksc.2.4.319
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- Publication type:
- Article
MANAGING CHANNEL PROFITS.
- Published in:
- Marketing Science, 1983, v. 2, n. 3, p. 239, doi. 10.1287/mksc.2.3.239
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- Publication type:
- Article
The Profitability of Purchase Limits During Shortages.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 6, p. 1197, doi. 10.1177/00222437221101808
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- Publication type:
- Article
Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 193, doi. 10.1177/0022243719901169
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- Publication type:
- Article
Advance Pricing of Services and Other Implications of Separating Purchase and Consumption.
- Published in:
- Journal of Service Research, 2000, v. 2, n. 3, p. 227, doi. 10.1177/109467050023001
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- Publication type:
- Article
Managing Service Demand: Shifting and Bundling.
- Published in:
- Journal of Service Research, 1998, v. 1, n. 1, p. 47, doi. 10.1177/109467059800100105
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- Publication type:
- Article