Works by Shocker, Allan D.

Results: 29

The Effect of Design and Estimation Program on Conjoint Utility Limits: A Comment.

Published in:

Marketing Research, 1991, v. 3, n. 1, p. 45

By:

Johnson, Richard M.;
Shocker, Allan D.;
Wittink, Dick R.

Publication type:

Article

A marketer's view of competition and antitrust.

Published in:

Antitrust Bulletin, 2007, v. 52, n. 1, p. 95, doi. 10.1177/0003603X0705200106

By:

Shocker, Allan D.

Publication type:

Article

A CONSUMER-BASED METHODOLOGY FOR THE IDENTIFICATION OF NEW PRODUCT IDEAS.

Published in:

Management Science, 1974, v. 20, n. 6, p. 921, doi. 10.1287/mnsc.20.6.921

By:

Shocker, Allan D.;
Srinivasan, V.

Publication type:

Article

Goal-Derived Categories and the Antecedents of Across-Category Consideration.

Published in:

Journal of Consumer Research, 1996, v. 23, n. 3, p. 240, doi. 10.1086/209480

By:

Ratneshwar, S.;
Pechmann, Cornelia;
Shocker, Allan D.

Publication type:

Article

Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity.

Published in:

Journal of Consumer Research, 1987, v. 13, n. 4, p. 520, doi. 10.1086/209085

By:

Ratneshwar, Srinivasan;
Shocker, Allan D.;
Stewart, David W.

Publication type:

Article

Competitive Market Structure Analysis: A Comment on Problems.

Published in:

Journal of Consumer Research, 1984, v. 11, n. 3, p. 836, doi. 10.1086/209019

By:

Shocker, Allan D.;
Zahorik, Anthony J.;
Stewart, David W.

Publication type:

Article

Positive and Negative Effects of Brand Extension and Co-Branding.

Published in:

1995

By:

Shocker, Allan D.

Publication type:

Conference Paper/Materials

On the Transferability of Feature/Level Preferences Across Competing Products Serving the Same Purposes.

Published in:

Advances in Consumer Research, 1993, v. 20, n. 1, p. 389

By:

Graonic, Milos D.;
Shocker, Allan D.

Publication type:

Article

The Application of Prototypes and Categorization Theory in Marketing: Some Problems and Alternative Perspectives.

Published in:

Advances in Consumer Research, 1988, v. 15, n. 1, p. 280

By:

Ratneshwar, S.;
Shocker, Allan D.

Publication type:

Article

AN EXPLORATION STUDY OF THE INFLUENCES OF USAGE SITUATION ON PERCEPTIONS OF PRODUCT-MARKETS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 32

By:

Srivastava, Rajendra K.;
Shocker, Allan D.;
Day, George S.

Publication type:

Article

Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour.

Published in:

Journal of Strategic Marketing, 1999, v. 7, n. 3, p. 191, doi. 10.1080/096525499346422

By:

Ratneshwar, S.;
Shocker, Allan D.;
Cotte, June;
Srivastava, Rajendra K.

Publication type:

Article

A SIMULATION COMPARISON OF METHODS FOR NEW PRODUCT LOCATION: COMMENTARY REPLY.

Published in:

Marketing Science, 1987, v. 6, n. 2, p. 206, doi. 10.1287/mksc.6.2.182

By:

Sudharshan, D.;
May, Jerrold H.;
Shocker, Allan D.

Publication type:

Article

A SIMULATION COMPARISON OF METHODS FOR NEW PRODUCT LOCATION.

Published in:

Marketing Science, 1987, v. 6, n. 2, p. 182, doi. 10.1287/mksc.6.2.182

By:

Sudharshan, D.;
May, Jerrold H.;
Shocker, Allan D.

Publication type:

Article

Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry.

Published in:

Management Science, 2000, v. 46, n. 4, p. 496, doi. 10.1287/mnsc.46.4.496.12059

By:

Kim, Namwoon;
Chang, Dae Ryun;
Shocker, Allan D.

Publication type:

Article

Product Complements and Substitutes in the Real World: The Relevance of "Other Products".

Published in:

Journal of Marketing, 2004, v. 68, n. 1, p. 28, doi. 10.1509/jmkg.68.1.28.24032

By:

Shocker, Allan D.;
Bayus, Barry L.;
Namwoon Kim

Publication type:

Article

MARKET STRUCTURE ANALYSIS: HIERARCHICAL CLUSTERING OF PRODUCTS BASED ON SUBSTITUTION-IN-USE.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 38, doi. 10.1177/002224298104500303

By:

Srivastava, Rajendra K.;
Leone, Robert P.;
Shocker, Allan D.

Publication type:

Article

CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT MARKETS.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 8, doi. 10.2307/1250266

By:

Day, George S.;
Shocker, Allan D.;
Srivastava, Rajendra K.

Publication type:

Article

Pretest Market Models: A Critical Evaluation.

Published in:

Journal of Product Innovation Management, 1986, v. 3, n. 2, p. 86, doi. 10.1016/0737-6782(86)90031-7

By:

Shocker, Allan D.;
Hall, William G.

Publication type:

Article

Inferring Market Structure from Customer Response to Competing and Complementary Products.

Published in:

Marketing Letters, 2002, v. 13, n. 3, p. 221, doi. 10.1023/A:1020222821774

By:

Elrod, Terry;
Russell, Gary J.;
Shocker, Allan D.;
Andrews, Rick L.;
Bacon, Lynd;
Bayus, Barry L.;
Carroll, J. Douglas;
Johnson, Richard M.;
Kamakura, Wagner A.;
Lenk, Peter;
Mazanec, Josef A.;
Rao, Vithala R.;
Shankar, Venkatesh

Publication type:

Article

Multiple-Category Decision-Making: Review and Synthesis.

Published in:

Marketing Letters, 1999, v. 10, n. 3, p. 319, doi. 10.1023/A:1008143526174

By:

Russell, Gary J.;
Ratneshwar, S.;
Shocker, Allan D.;
Bell, David;
Bodapati, Anand;
Degeratu, Alex;
Hildebrandt, Lutz;
Namwoon Kim;
Ramaswami, S.;
Shankar, Venkatash H.

Publication type:

Article

Consideration Set Influences on Consumer Decision-Making and Choice: Issues, Models, and Suggestions.

Published in:

Marketing Letters, 1991, v. 2, n. 3, p. 181, doi. 10.1007/BF00554125

By:

Shocker, Allan D.;
Ben-Akiva, Moshe;
Boccara, Bruno;
Nedungadi, Prakash

Publication type:

Article

Composite Branding Alliances: An Investigation of Extension and Feedback Effects.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 453, doi. 10.2307/3152216

By:

Park, C. Whan;
Jun, Sung Youl;
Shocker, Allan D.

Publication type:

Article

MANAGING BRAND EQUITY.

Published in:

1993

By:

Shocker, Allan D.

Publication type:

Book Review

Substitution in Use and the Role of Usage Context in Product Category Structures.

Published in:

Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 281, doi. 10.2307/3172864

By:

Ratneshwar, S.;
Shocker, Allan D.

Publication type:

Article

THE SPSS[supx] GUIDE TO DATA ANALYSIS.

Published in:

1988

By:

Shocker, Allan D.

Publication type:

Book Review

Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 159, doi. 10.2307/3150681

By:

Shocker, Allan D.;
Srinivasan, V.

Publication type:

Article

. . . COMPUTER ABSTRACTS.

Published in:

1975

By:

Shocker, Allan D.;
Srinivasan, V.;
Beckwith, Neil;
Friedman, Herman P.;
Haley, Russell I.;
Oh, Leland H.;
Sands, Saul;
Warwick, Kenneth M.

Publication type:

Abstract

Limitations of Incremental Search in Media Selection.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 1, p. 101, doi. 10.2307/3149514

By:

Shocker, Allan D.

Publication type:

Article

An Approach to Incorporating Societal Preferences in Developing Corporate Action Strategies.

Published in:

California Management Review, 1973, v. 15, n. 4, p. 97, doi. 10.2307/41164466

By:

Shocker, Allan D.;
Sethi, S. Prakash

Publication type:

Article