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A Critical Evaluation of "The Problem of Self-concept in Store Image Studies"
- Published in:
- Journal of Marketing, 1971, v. 35, n. 1, p. 71, doi. 10.2307/1250568
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- Publication type:
- Article
SOME EMPIRICAL IMPLICATIONS OF THE RETURN ON INVESTABLE FUNDS MEASURE OF PROFITABILITY.
- Published in:
- Journal of Risk & Insurance, 1970, v. 37, n. 4, p. 659, doi. 10.2307/251079
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- Publication type:
- Article