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Freemium as an Optimal Strategy for Market Dominant Firms.
- Published in:
- Marketing Science, 2019, v. 38, n. 1, p. 150, doi. 10.1287/mksc.2018.1109
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- Publication type:
- Article
The Ugly Luxury Premium: When Distinctiveness Pays Off.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 491
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- Publication type:
- Article