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From Trailblazing to Trailing: The Imperative of Reshaping Business Strategy for Infosys.
- Published in:
- IUP Journal of Business Strategy, 2012, v. 9, n. 4, p. 24
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- Publication type:
- Article
The Battle of Private and National Brands: Strategies to Win a Losing Battle Against the Private Brands in India.
- Published in:
- IUP Journal of Business Strategy, 2012, v. 9, n. 3, p. 32
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- Publication type:
- Article
The Rush for Corporate Rebranding in India: Rejuvenation with a Rationale or Irrational Exuberance?
- Published in:
- IUP Journal of Business Strategy, 2011, v. 8, n. 3, p. 53
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- Article
Parle Products: The Journey of Budget Brand Toward Premiumization.
- Published in:
- Business Perspectives & Research, 2021, v. 9, n. 1, p. 159, doi. 10.1177/2278533720923519
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- Article
Old Monk: The Resurrection of a Heritage Brand.
- Published in:
- Business Perspectives & Research, 2020, v. 8, n. 2, p. 324, doi. 10.1177/2278533719887460
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- Article
"Revival of the Relics": How to Find Gold in the Brand Cemetery?
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- Global Management Journal, 2014, v. 6, n. 1/2, p. 12
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- Publication type:
- Article
The Survival, Sustenance and Success of Technology Start-Ups: The Role of Human Resource Planning and Policy Development.
- Published in:
- Global Management Journal, 2013, v. 5, n. 1/2, p. 53
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- Publication type:
- Article
From Trailblazing to Trailing: The Imperative of Reshaping Business Strategy for Infosys.
- Published in:
- Global Management Journal, 2012, v. 4, n. 1/2, p. 7
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- Publication type:
- Article