Works by Sheth, Jagdish

Results: 85

A FRAMEWORK OF TECHNOLOGY MEDIATION IN CONSUMER SELLING: IMPLICATIONS FOR FIRMS AND SALES MANAGEMENT.

Published in:

Journal of Personal Selling & Sales Management, 2010, v. 30, n. 2, p. 121, doi. 10.2753/PSS0885-3134300203

By:

Sharma, Arun;
Sheth, Jagdish N.

Publication type:

Article

THE "GENDER GAP" IN VOTER ATTITUDES AND BEHAVIOR: SOME ADVERTISING IMPLICATIONS.

Published in:

Journal of Advertising, 1984, v. 13, n. 3, p. 4, doi. 10.1080/00913367.1984.10672896

By:

Newman, Bruce I.;
Sheth, Jagdish N.

Publication type:

Article

Measurement of Advertising Effectiveness: Some Theoretical Considerations.

Published in:

Journal of Advertising, 1974, v. 3, n. 1, p. 6, doi. 10.1080/00913367.1974.10672505

By:

Sheth, Jagdish N.

Publication type:

Article

GESTION DE LA RELATION CLIENT: LES IMPÉRATIFS STRATÉGIQUES.

Published in:

Revue Française du Marketing, 2005, n. 202, p. 85

By:

Sheth, Jagdish N.;
Shainesh, G.

Publication type:

Article

Chindia Rising: How China and India Will Benefit Your Business.

Published in:

2007

By:

Sheth, Jagdish N.;
Sharma, Jitender

Publication type:

Book Review

The Health of the Health Care Industry: A Report Card From American Consumers.

Published in:

Marketing Health Services, 1997, v. 17, n. 4, p. 28

By:

Sheth, Jagdish N.;
Mittal, Banwari

Publication type:

Article

Cross-Cultural Influences on the Buyer-Seller Interaction/Negotiation Process.

Published in:

Asia Pacific Journal of Management, 1983, v. 1, n. 1, p. 46, doi. 10.1007/BF01734310

By:

Sheth, Jagdish N.

Publication type:

Article

USING FACTOR ANALYSIS TO ESTIMATE PARAMETERS.

Published in:

1969

By:

Sheth, Jagdish N.

Publication type:

Editorial

A REVIEW OF BUYER BEHAVIOR.

Published in:

Management Science, 1967, v. 13, n. 12, p. B-718, doi. 10.1287/mnsc.13.12.B718

By:

Sheth, Jagdish N.

Publication type:

Article

Serving the invisible poor: Segmenting the market.

Published in:

Journal of Global Marketing, 2021, v. 34, n. 4, p. 270, doi. 10.1080/08911762.2021.1886386

By:

Pels, Jaqueline;
Sheth, Jagdish N.

Publication type:

Article

A Multi-Stage Model of Adoption of Online Buying in India.

Published in:

Journal of Global Marketing, 2018, v. 31, n. 2, p. 60, doi. 10.1080/08911762.2017.1369609

By:

Rajaretnam, Jeyachandran;
N. Sheth, Jagdish

Publication type:

Article

Toward a Theory of Macromarketing.

Published in:

Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 1992, v. 9, n. 2, p. 154, doi. 10.1111/j.1936-4490.1992.tb00589.x

By:

Sheth, Jagdish N.

Publication type:

Article

USING FACTOR ANALYSIS TO ESTIMATE PARAMETERS.

Published in:

Journal of the American Statistical Association, 1969, v. 64, n. 327, p. 808, doi. 10.1080/01621459.1969.10501013

By:

Sheth, Jagdish N.

Publication type:

Article

Emerging Research Opportunities for Doctoral Students in B-to-B Marketing.

Published in:

Journal of Business-to-Business Marketing, 2007, v. 14, n. 1, p. 13, doi. 10.1300/J033v14n01_02

By:

Sheth, Jagdish N.

Publication type:

Article

India as a Global Supplier of Products and Services: Expectations and Emerging Challenges.

Published in:

Journal of Asia-Pacific Business, 2006, v. 7, n. 3, p. 5, doi. 10.1300/J098v07n03_02

By:

Sheth, Jagdish N.;
Sharma, Arun

Publication type:

Article

New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright.

Published in:

Journal of Marketing Theory & Practice, 2021, v. 29, n. 1, p. 3, doi. 10.1080/10696679.2020.1860679

By:

Sheth, Jagdish

Publication type:

Article

Extending the Extended Self in a Digital World.

Published in:

Journal of Marketing Theory & Practice, 2014, v. 22, n. 2, p. 123, doi. 10.2753/MTP1069-6679220201

By:

Sheth, Jagdish N.;
Solomon, Michael R.

Publication type:

Article

Mindful consumption: Its conception, measurement, and implications.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 5, p. 1531, doi. 10.1007/s11747-023-00970-2

By:

Gupta, Sharad;
Sheth, Jagdish

Publication type:

Article

Does relationship marketing matter in online retailing? A meta-analytic approach.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 206, doi. 10.1007/s11747-015-0429-6

By:

Verma, Varsha;
Sharma, Dheeraj;
Sheth, Jagdish

Publication type:

Article

Mindful consumption: a customer-centric approach to sustainability.

Published in:

Journal of the Academy of Marketing Science, 2011, v. 39, n. 1, p. 21, doi. 10.1007/s11747-010-0216-3

By:

Sheth, Jagdish;
Sethia, Nirmal;
Srinivas, Shanthi

Publication type:

Article

Peter Drucker on marketing: an exploration of five tenets.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 47, doi. 10.1007/s11747-008-0099-8

By:

Uslay, Can;
Morgan, Robert E.;
Sheth, Jagdish N.

Publication type:

Article

The Antecedents and Consequences of Customer-Centric Marketing.

Published in:

Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 55, doi. 10.1177/0092070300281006

By:

Sheth, Jagdish N.;
Sisodia, Rajendra S.;
Sharma, Arun

Publication type:

Article

Revisiting marketing's lawlike generalizations.

Published in:

Journal of the Academy of Marketing Science, 1999, v. 27, n. 1, p. 71, doi. 10.1177/0092070399271006

By:

Sheth, Jagdish N.;
Sisodia, Rajendra S.

Publication type:

Article

Relationship Marketing in Consumer Markets: Antecedents and Consequences.

Published in:

Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 255, doi. 10.1177/009207039502300405

By:

Sheth, Jagdish N.;
Parvatiyar, Atul

Publication type:

Article

Acrimony in the Ivory Tower: A Retrospective on Consumer Research.

Published in:

Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 345, doi. 10.1007/BF02725211

By:

Sheth, Jagdish N.

Publication type:

Article

Reply.

Published in:

Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 10, doi. 10.1007/BF02721895

By:

Sheth, Jagdish N.

Publication type:

Article

The Surpluses and Shortages in Consumer Behavior Theory and Research.

Published in:

Journal of the Academy of Marketing Science, 1979, v. 7, n. 4, p. 414, doi. 10.1007/BF02729689

By:

Sheth, Jagdish N.

Publication type:

Article

Advertising's Image--U.S. and Yugoslavia.

Published in:

Journal of the Academy of Marketing Science, 1973, v. 1, n. 2, p. 167, doi. 10.1007/BF02722020

By:

Sheth, Jagdish N.;
Smiljanic, Milan

Publication type:

Article

Recent Failures in Consumer Protection.

Published in:

California Management Review, 1974, v. 16, n. 3, p. 64, doi. 10.2307/41164510

By:

Sheth, Jagdish N.;
Mammana, Nicholas J.

Publication type:

Article

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices.

Published in:

Journal of Marketing, 2011, v. 75, n. 4, p. 166, doi. 10.1509/jmkg.75.4.166

By:

Sheth, Jagdish N

Publication type:

Article

REVISITING THE SEVEN COMMANDMENTS FOR USERS OF MULTIVARIATE METHODS.

Published in:

REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 1, doi. 10.5585/remark.v13i4.2769

By:

Sheth, Jagdish N.

Publication type:

Article

MULTIVARIATE NOMINAL SCALE ANALYSIS/THAID: A SEQUENTIAL ANALYSIS PROGRAM FOR THE ANALYSIS OF NOMINAL SCALE DEPENDENT VARIABLE.

Published in:

1974

By:

Sheth, Jagdish N.

Publication type:

Book Review

Implications of the Revised Definition of Marketing: From Exchange to Value Creation.

Published in:

Journal of Public Policy & Marketing, 2007, v. 26, n. 2, p. 302, doi. 10.1509/jppm.26.2.302

By:

Sheth, Jagdish N;
Uslay, Can

Publication type:

Article

Raising Marketing's Aspirations.

Published in:

Journal of Public Policy & Marketing, 2007, v. 26, n. 1, p. 141, doi. 10.1509/jppm.26.1.141

By:

Sheth, Jagdish N;
Sisodia, Rajendra S

Publication type:

Article

A Dangerous Divergence: Marketing and Society.

Published in:

Journal of Public Policy & Marketing, 2005, v. 24, n. 1, p. 160, doi. 10.1509/jppm.24.1.160.63896

By:

Sheth, Jagdish N.;
Sisodia, Rajendra S.

Publication type:

Article

The Future History of Consumer Research: Will the Discipline Rise to the Opportunity?

Published in:

2017

By:

Sheth, Jagdish

Publication type:

Speech

EXPLAINING INTENTION-BEHAVIOR DISCREPANCY—A PARADIGM.

Published in:

Advances in Consumer Research, 1985, v. 12, n. 1, p. 378

By:

Wong, John K.;
Sheth, Jagdish N.

Publication type:

Article

PRESIDENTIAL ADDRESS: BROADENING THE HORIZONS OF ACR AND CONSUMER BEHAVIOR.

Published in:

Advances in Consumer Research, 1985, v. 12, n. 1, p. 1

By:

Sheth, Jagdish N.

Publication type:

Article

DISCUSSION OF THE THREE PAPERS ON THE CONSUMPTION OF CONSUMER GOODS.

Published in:

Advances in Consumer Research, 1982, v. 9, n. 1, p. 313

By:

Sheth, Jagdish N.

Publication type:

Article

CONSUMER BEHAVIOR: SURPLUSES & SHORTAGES.

Published in:

Advances in Consumer Research, 1982, v. 9, n. 1, p. 13

By:

Sheth, Jagdish N.

Publication type:

Article

DISCUSSION.

Published in:

Advances in Consumer Research, 1981, v. 8, n. 1, p. 355

By:

Sheth, Jagdish N.

Publication type:

Article

DISCUSSION OF PSYCHOLOGICAL CONTRIBUTIONS.

Published in:

Advances in Consumer Research, 1979, v. 6, n. 1, p. 355

By:

Sheth, Jagdish N.

Publication type:

Article

A PSYCHOLOGICAL MODEL OF TRAVEL MODE SELECTION.

Published in:

Advances in Consumer Research, 1976, v. 3, n. 1, p. 425

By:

Sheth, Jagdish N.

Publication type:

Article

BUYER-SELLER INTERACTION: A CONCEPTUAL FRAMEWORK.

Published in:

Advances in Consumer Research, 1976, v. 3, n. 1, p. 382

By:

Sheth, Jagdish N.

Publication type:

Article

PREDICTIVE VALIDATION AND CROSS-VALIDATION OF THE FISHBEIN, ROSENBERG, AND SHETH MODELS OF ATTITUDES.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 405

By:

Raju, P.S.;
Bhagat, Rabi S.;
Sheth, Jagdish N.

Publication type:

Article

PREDICTION OF ATTITUDES: A COMPARATIVE STUDY OF THE ROSENBERG, FISHBEIN AND SHETH MODELS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 389

By:

Tuncalp, Secil;
Sheth, Jagdish N.

Publication type:

Article

A THEORY OF MULTIDIMENSIONAL BRAND LOYALTY.

Published in:

Advances in Consumer Research, 1974, v. 1, n. 1, p. 449

By:

Sheth, Jagdish N.;
Park, C. Whan

Publication type:

Article

SEQUENTIAL AND CYCLICAL NATURE OF INFORMATION PROCESSING MODELS IN REPETITIVE CHOICE BEHAVIOR.

Published in:

Advances in Consumer Research, 1974, v. 1, n. 1, p. 348

By:

Sheth, Jagdish N.;
Raju, P. S.

Publication type:

Article

Future of brick and mortar retailing: how will it survive and thrive?

Published in:

Journal of Strategic Marketing, 2021, v. 29, n. 7, p. 598, doi. 10.1080/0965254X.2021.1891128

By:

Sheth, Jagdish N.

Publication type:

Article

What makes a good manager?

Published in:

Journal of Customer Behaviour, 2018, v. 17, n. 1, p. 159, doi. 10.1362/147539218X15353769991174

By:

Sheth, Jagdish

Publication type:

Article