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A Rationalization for Macromarketing Concepts and Definitions.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 8, doi. 10.1177/027614678100100104
- By:
- Publication type:
- Article
Part I.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 7, doi. 10.1177/027614678100100102
- By:
- Publication type:
- Article
A MANAGERIAL INTRODUCTION TO MARKETING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
SALES MANAGEMENT: DECISIONS, POLICIES, AND CASES.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
DRUGS ON THE MARKET.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
IMPROVING FOOD MARKETING SYSTEMS IN DEVELOPING COUNTRIES: THE EXPERIENCE FROM LATIN AMERICA.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
SALES MANAGEMENT: OPERATIONS, ADMINISTRATION, MARKETING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
PURCHASING MANAGEMENT: MATERIALS IN MOTION.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
SELLING: PRINCIPLES AND METHODS.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
CASES IN MARKETING MANAGEMENT.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
THE NEW MARKETING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKETING ADAPTATION OF U.S. BUSINESS FIRMS IN INDIA.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
PUBLIC POLICY ISSUES IN MARKETING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
INDUSTRIAL MARKETING: CASES & CONCEPTS.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
WORLD FOOD PROBLEM: A SELECTIVE BIBLIOGRAPHY OF REVIEWS.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
CONSUMER PROTECTION: PROBLEMS AND PROSPECTS.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKETING COMMUNICATIONS AND PROMOTIONS.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
ADVERTISING, COMPETITION AND MARKET CONDUCT IN THE OLIGOPOLY OVER TIME.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
ECONOMICS OF MARKETING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
BASIC RETAILING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKET SEGMENTATION BY CONSUMER PERCEPTION: A CASE OF MEXICO.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
ATTITUDE RESEARCH BRIDGES THE ATLANTIC.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKETING DYNAMICS: DECISION AND CONTROL.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
CONSUMER AND COMMERCIAL CREDIT MANAGEMENT.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
THE INFORMATION SEEKERS: AN INTERNATIONAL STUDY OF CONSUMER INFORMATION AND ADVERTISING IMAGE.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
RETAILING: RETAILING: A PROFESSIONAL APPROACH.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
CASES IN MARKETING MANAGEMENT.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
CASES IN MARKETING RESEARCH/CASES IN MARKETING RESEARCH.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
EXCHANGE BY PRIVATE TREATY.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
PACKAGING: THE SIXTH SENSE?
- Published in:
- 1976
- By:
- Publication type:
- Book Review
RETAILING TODAY: AN INTRODUCTION.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
PRICING STRATEGIES.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKETING, SOCIETY, AND CONFLICT.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
PRINCIPLES OF PHARMACEUTICAL MARKETING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
FILM CORNER.
- Published in:
- 1976
- By:
- Publication type:
- Entertainment Review
MODERN MARKETING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKETING RESEARCH: INFORMATION SYSTEMS AND DECISION MAKING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
LOGISTICAL MANAGEMENT.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
BASIC MARKETING: FIRST CANADIAN EDITION.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
INTERNATIONAL MARKETING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
ADVERTISING MANAGEMENT.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
ADOPTION OF NEW FOOD PRODUCTS.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKETING MANAGEMENT CASES.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
ADVERTISING: PLANNING, IMPLEMENTATION, AND CONTROL.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
CONTROVERSY AND DIALOGUE IN MARKETING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKETING STRATEGIES: A SYMPOSIUM.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
SOCIAL INDICATORS: A MARKETING PERSPECTIVE.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MANAGEMENT OF THE SALES FORCE, Fourth Edition.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
ADVERTISING THEORY AND PRACTICE, Ninth Edition.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKETING FOR BUSINESS GROWTH.
- Published in:
- 1976
- By:
- Publication type:
- Book Review