Social dynamics of luxury customization: The unique impact of name personalization.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 493, doi. 10.1002/mar.22136
- By:
- Publication type:
- Article
Works matching AU Septianto, Felix
Results: 40
1
2
Rainbows and laughter: How humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 395, doi. 10.1002/mar.22131
- By:
- Publication type:
- Article
3
The role of demand‐based scarcity appeals in promoting cultured meat.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 8, p. 1501, doi. 10.1002/mar.21821
- By:
- Publication type:
- Article
4
Relationship (breakup) reminders drive online advertising effectiveness.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 6, p. 1152, doi. 10.1002/mar.21796
- By:
- Publication type:
- Article
5
The impact of socioeconomic status on preferences for sustainable luxury brands.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 8, p. 1563, doi. 10.1002/mar.21671
- By:
- Publication type:
- Article
6
The persuasiveness of metaphor in advertising.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 5, p. 951, doi. 10.1002/mar.21633
- By:
- Publication type:
- Article
7
Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 9, p. 1460, doi. 10.1002/mar.21535
- By:
- Publication type:
- Article
8
Are emotions essential for consumer ethical decision‐making: A Necessary Condition Analysis.
- Published in:
- Business Ethics, the Environment & Responsibility, 2024, v. 33, n. 3, p. 468, doi. 10.1111/beer.12619
- By:
- Publication type:
- Article
9
Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation.
- Published in:
- ASEAN Marketing Journal, 2013, v. 5, n. 2, p. 4
- By:
- Publication type:
- Article
10
The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency.
- Published in:
- Journal of Business Ethics, 2021, v. 174, n. 2, p. 423, doi. 10.1007/s10551-020-04613-2
- By:
- Publication type:
- Article
11
Religious But Not Ethical: The Effects of Extrinsic Religiosity, Ethnocentrism and Self-righteousness on Consumers' Ethical Judgments.
- Published in:
- Journal of Business Ethics, 2021, v. 171, n. 2, p. 295, doi. 10.1007/s10551-019-04414-2
- By:
- Publication type:
- Article
12
Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands.
- Published in:
- Journal of Business Ethics, 2021, v. 169, n. 2, p. 211, doi. 10.1007/s10551-020-04484-7
- By:
- Publication type:
- Article
13
The impact of scarcity cues on purchase likelihood of art-infused products.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 470, doi. 10.1007/s11747-023-00945-3
- By:
- Publication type:
- Article
14
Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement.
- Published in:
- Journal of Advertising, 2024, v. 53, n. 3, p. 416, doi. 10.1080/00913367.2023.2250830
- By:
- Publication type:
- Article
15
Leveraging Social Media Advertising to Foster Female Consumers' Empowerment and Engagement: The Role of Regulatory Mode.
- Published in:
- Journal of Advertising, 2023, v. 52, n. 5, p. 688, doi. 10.1080/00913367.2023.2255251
- By:
- Publication type:
- Article
16
What's in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality.
- Published in:
- Journal of Advertising, 2023, v. 52, n. 2, p. 179, doi. 10.1080/00913367.2021.1990810
- By:
- Publication type:
- Article
17
Awe in Advertising: The Mediating Role of an Abstract Mindset.
- Published in:
- Journal of Advertising, 2023, v. 52, n. 1, p. 24, doi. 10.1080/00913367.2021.1931578
- By:
- Publication type:
- Article
18
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level.
- Published in:
- Journal of Advertising, 2022, v. 51, n. 3, p. 369, doi. 10.1080/00913367.2021.1921633
- By:
- Publication type:
- Article
19
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers.
- Published in:
- Journal of Advertising, 2021, v. 50, n. 5, p. 584, doi. 10.1080/00913367.2021.1980470
- By:
- Publication type:
- Article
20
Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs.
- Published in:
- Journal of Business Ethics, 2025, v. 196, n. 4, p. 753, doi. 10.1007/s10551-024-05872-z
- By:
- Publication type:
- Article
21
How Religiosity Affects Attitudes Toward Brands That Utilize LGBTQ-Themed Advertising.
- Published in:
- Journal of Business Ethics, 2024, v. 193, n. 1, p. 63, doi. 10.1007/s10551-023-05578-8
- By:
- Publication type:
- Article
22
How construal–regulatory mode fit increases social media sharing.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 4, p. 668, doi. 10.1002/jcpy.1375
- By:
- Publication type:
- Article
23
The Role of Cultural Congruence in the Art Infusion Effect.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2022, v. 32, n. 4, p. 634, doi. 10.1002/jcpy.1248
- By:
- Publication type:
- Article
24
The Role of Implicit Theories in Motivating Donations in Response to Threat-Based Awe.
- Published in:
- Journal of Public Policy & Marketing, 2022, v. 41, n. 1, p. 72, doi. 10.1177/07439156211042281
- By:
- Publication type:
- Article
25
To share or not to share: When is influencer self‐disclosure perceived as appropriate?
- Published in:
- Journal of Consumer Behaviour, 2024, v. 23, n. 5, p. 2585, doi. 10.1002/cb.2361
- By:
- Publication type:
- Article
26
Editorial: Discrete emotions in environmental decision-making.
- Published in:
- Frontiers in Psychology, 2023, p. 1, doi. 10.3389/fpsyg.2023.1272343
- By:
- Publication type:
- Article
27
Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things About Your Brand.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 840
- By:
- Publication type:
- Article
28
Fifty Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative Viewers.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 792
- By:
- Publication type:
- Article
29
Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 684
- By:
- Publication type:
- Article
30
Personalized giving: Configurational approach in examining demographics, morality, and prosocial intentions.
- Published in:
- Journal of Global Scholars of Marketing Science, 2019, v. 29, n. 3, p. 330, doi. 10.1080/21639159.2019.1622433
- By:
- Publication type:
- Article
31
The effect of severe imagery in advertising on charitable behavior and the moderating role of social closeness.
- Published in:
- Journal of Consumer Affairs, 2023, v. 57, n. 3, p. 1352, doi. 10.1111/joca.12531
- By:
- Publication type:
- Article
32
Balancing evolutionary impulses: Effects of mindfulness on virtue food preference.
- Published in:
- Journal of Consumer Affairs, 2023, v. 57, n. 2, p. 848, doi. 10.1111/joca.12521
- By:
- Publication type:
- Article
33
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products.
- Published in:
- International Journal of Advertising, 2023, v. 42, n. 5, p. 916, doi. 10.1080/02650487.2022.2125183
- By:
- Publication type:
- Article
34
The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust.
- Published in:
- International Journal of Advertising, 2022, v. 41, n. 7, p. 1263, doi. 10.1080/02650487.2021.1991680
- By:
- Publication type:
- Article
35
The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer.
- Published in:
- International Journal of Advertising, 2021, v. 40, n. 8, p. 1294, doi. 10.1080/02650487.2021.1981589
- By:
- Publication type:
- Article
36
The impact of social media visual features on acceptance of meat substitute.
- Published in:
- International Journal of Market Research, 2022, v. 64, n. 6, p. 756, doi. 10.1177/14707853221107309
- By:
- Publication type:
- Article
37
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior.
- Published in:
- Marketing Letters, 2021, v. 32, n. 1, p. 91, doi. 10.1007/s11002-020-09553-5
- By:
- Publication type:
- Article
38
Proud volunteers: the role of self- and vicarious-pride in promoting volunteering.
- Published in:
- Marketing Letters, 2018, v. 29, n. 4, p. 501, doi. 10.1007/s11002-018-9472-7
- By:
- Publication type:
- Article
39
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements.
- Published in:
- Marketing Letters, 2016, v. 27, n. 1, p. 171, doi. 10.1007/s11002-014-9324-z
- By:
- Publication type:
- Article
40
The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others.
- Published in:
- Australian Journal of Management (Sage Publications Ltd.), 2022, v. 47, n. 3, p. 579, doi. 10.1177/03128962211062644
- By:
- Publication type:
- Article