Found: 20
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The Effects of Corporate Commitment and Cause Commercialization in Cause-Related Marketing.
- Published in:
- Advances in Consumer Research, 2010, v. 37, p. 834
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- Publication type:
- Article
Antecedents of Green Purchase Behavior: An Examination of Collectivism, Environmental Concern, and PCE.
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- Advances in Consumer Research, 2005, v. 32, n. 1, p. 592
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- Publication type:
- Article
Investigating the use of multiple social networking services: A cross-cultural perspective in the United States and Korea.
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- KSII Transactions on Internet & Information Systems, 2015, v. 9, n. 8, p. 3258, doi. 10.3837/tiis.2015.08.031
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- Publication type:
- Article
The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers’ Responses Toward Persuasive Communication on the Web.
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- Journal of Computer-Mediated Communication, 2005, v. 11, n. 1, p. 317, doi. 10.1111/j.1083-6101.2006.tb00315.x
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- Publication type:
- Article
The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea.
- Published in:
- 2012
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- Publication type:
- Journal Article
CONGRUENCE EFFECTS OF CORPORATE ASSOCIATIONS AND CRISIS ISSUE ON CRISIS COMMUNICATION STRATEGIES.
- Published in:
- Social Behavior & Personality: an international journal, 2017, v. 45, n. 7, p. 1085, doi. 10.2224/sbp.6090
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- Publication type:
- Article
TO CLICK OR NOT TO CLICK? INVESTIGATING ANTECEDENTS OF ADVERTISEMENT CLICKING ON FACEBOOK.
- Published in:
- Social Behavior & Personality: an international journal, 2016, v. 44, n. 4, p. 657, doi. 10.2224/sbp.2016.44.4.657
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- Publication type:
- Article
Dimensions of Luxury Brand Personality: Scale Development and Validation.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 1, p. 121, doi. 10.1002/mar.20767
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- Publication type:
- Article
Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 12, p. 941, doi. 10.1002/mar.20576
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- Publication type:
- Article
It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 9, p. 639, doi. 10.1002/mar.20550
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- Publication type:
- Article
'I won't leave you although you disappoint me': The interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 11, p. 1050, doi. 10.1002/mar.20373
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- Publication type:
- Article
Building customer relationships in an electronic age: The role of interactivity of E-commerce Web sites.
- Published in:
- Psychology & Marketing, 2008, v. 25, n. 7, p. 602, doi. 10.1002/mar.20227
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- Publication type:
- Article
Congruence Effects in Post-crisis CSR Communication: The Mediating Role of Attribution of Corporate Motives.
- Published in:
- Journal of Business Ethics, 2018, v. 153, n. 2, p. 447, doi. 10.1007/s10551-016-3425-y
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- Publication type:
- Article
The Importance of Perceived Endorser Credibility in South Korean Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 67, doi. 10.1080/10641734.2005.10505182
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- Publication type:
- Article
Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images.
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- Journal of Popular Culture, 2007, v. 40, n. 2, p. 304, doi. 10.1111/j.1540-5931.2007.00380.x
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- Publication type:
- Article
The interplay of culture and situational cues in consumers' brand evaluation.
- Published in:
- International Journal of Consumer Studies, 2012, v. 36, n. 6, p. 696, doi. 10.1111/j.1470-6431.2011.01047.x
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- Publication type:
- Article
When Bad Becomes Good: The Role of Congruence and Product Type in the CSR Initiatives of Stigmatized Industries.
- Published in:
- Sustainability (2071-1050), 2022, v. 14, n. 13, p. 8164, doi. 10.3390/su14138164
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- Publication type:
- Article
INFORMATION CONTENT IN MAGAZINE, TELEVISION AND WEB ADVERTISING: A COMPARISON AND UPDATE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 188
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- Publication type:
- Article
Focus Group Interviews: The Internet as a Political Campaign Medium.
- Published in:
- Public Relations Quarterly, 2002, v. 47, n. 4, p. 36
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- Publication type:
- Article
Your Privacy Is Sealed: Effects of Web Privacy Seals on Trust and Personal Disclosures.
- Published in:
- Journal of Consumer Affairs, 2005, v. 39, n. 2, p. 339, doi. 10.1111/j.1745-6606.2005.00018.x
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- Publication type:
- Article