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The Influence of Media Characteristics on Coupon Redemption.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 1, p. 41, doi. 10.2307/1249596
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- Publication type:
- Article
The Public Relations of Interviewing.
- Published in:
- Journal of Marketing, 1963, v. 27, n. 3, p. 34, doi. 10.2307/1249432
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- Publication type:
- Article
INTERVIEWING AND THE PUBLIC.
- Published in:
- Public Opinion Quarterly, 1964, v. 28, n. 1, p. 135, doi. 10.1086/267229
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- Publication type:
- Article