Found: 70
Select item for more details and to access through your institution.
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 52, doi. 10.1509/jmkg.73.3.052
- By:
- Publication type:
- Article
The Temporal Dimension of Social Episodes: Position Effect in Time Judgments of Unfilled Intervals.
- Published in:
- Journal of Applied Social Psychology, 1996, v. 26, n. 20, p. 1816, doi. 10.1111/j.1559-1816.1996.tb00100.x
- By:
- Publication type:
- Article
Consumers' Affective Response to Delays at Different Phases of a Service Delivery.
- Published in:
- Journal of Applied Social Psychology, 1991, v. 21, n. 10, p. 810, doi. 10.1111/j.1559-1816.1991.tb00444.x
- By:
- Publication type:
- Article
Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking.
- Published in:
- Marketing Letters, 2019, v. 30, n. 1, p. 1, doi. 10.1007/s11002-019-09485-9
- By:
- Publication type:
- Article
The 'new wave' in studying Asian markets and consumers.
- Published in:
- 2015
- By:
- Publication type:
- Editorial
Contextualized Representations of Brand Extensions: Are Feature Lists or Frames the Basic Components of Consumer Cognition?
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 115, doi. 10.1007/BF00993991
- By:
- Publication type:
- Article
Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers.
- Published in:
- Journal of International Marketing, 1997, v. 5, n. 1, p. 77, doi. 10.1177/1069031X9700500106
- By:
- Publication type:
- Article
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.
- Published in:
- Marketing Science, 2014, v. 33, n. 1, p. 1, doi. 10.1287/mksc.2013.0830
- By:
- Publication type:
- Article
Cross-National Logo Evaluation Analysis: An Individual-Level Approach.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 968, doi. 10.1287/mksc.1080.0462
- By:
- Publication type:
- Article
Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 1050, doi. 10.1177/0022243719867698
- By:
- Publication type:
- Article
Digital Customer Twins: Eine neue Ära der Marktforschung.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 2, p. 12
- By:
- Publication type:
- Article
Discrimination of Aluminum from Silicon by Electron Crystallography with the JUNGFRAU Detector.
- Published in:
- Crystals (2073-4352), 2020, v. 10, n. 12, p. 1148, doi. 10.3390/cryst10121148
- By:
- Publication type:
- Article
X‐ray fluorescence detection for serial macromolecular crystallography using a JUNGFRAU pixel detector.
- Published in:
- Journal of Synchrotron Radiation, 2020, v. 27, n. 2, p. 329, doi. 10.1107/S1600577519016758
- By:
- Publication type:
- Article
Micrometer-resolution imaging using MÖNCH: towards G<sub>2</sub>-less grating interferometry.
- Published in:
- Journal of Synchrotron Radiation, 2016, v. 23, n. 6, p. 1462, doi. 10.1107/S1600577516014788
- By:
- Publication type:
- Article
Pixel detectors for diffraction-limited storage rings.
- Published in:
- Journal of Synchrotron Radiation, 2014, v. 21, n. 5, p. 1006, doi. 10.1107/S1600577514017135
- By:
- Publication type:
- Article
Time-over-threshold readout to enhance the high flux capabilities of single-photon-counting detectors.
- Published in:
- Journal of Synchrotron Radiation, 2011, v. 18, n. 6, p. 923, doi. 10.1107/S0909049511034480
- By:
- Publication type:
- Article
The MYTHEN detector for X-ray powder diffraction experiments at the Swiss Light Source.
- Published in:
- Journal of Synchrotron Radiation, 2010, v. 17, n. 5, p. 653, doi. 10.1107/S0909049510026051
- By:
- Publication type:
- Article
Transforming the Customer Experience Through New Technologies.
- Published in:
- Journal of Interactive Marketing, 2020, v. 51, p. 57, doi. 10.1016/j.intmar.2020.04.001
- By:
- Publication type:
- Article
Creating Local Brands in Multilingual International Markets.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 313, doi. 10.1509/jmkr.38.3.313.18869
- By:
- Publication type:
- Article
Foreign Branding and Its Effects on Product Perceptions and Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 263, doi. 10.2307/3152198
- By:
- Publication type:
- Article
Unveiling the Mind of the Machine.
- Published in:
- Journal of Consumer Research, 2024, v. 51, n. 2, p. 342, doi. 10.1093/jcr/ucad075
- By:
- Publication type:
- Article
50 Years of JCR.
- Published in:
- Journal of Consumer Research, 2024, v. 51, n. 1, p. 1, doi. 10.1093/jcr/ucae020
- By:
- Publication type:
- Article
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions.
- Published in:
- Journal of Consumer Research, 2024, v. 51, n. 1, p. 2, doi. 10.1093/jcr/ucae008
- By:
- Publication type:
- Article
Consumption Ideology.
- Published in:
- Journal of Consumer Research, 2022, v. 49, n. 1, p. 74, doi. 10.1093/jcr/ucab044
- By:
- Publication type:
- Article
Relevance—Reloaded and Recoded.
- Published in:
- Journal of Consumer Research, 2022, v. 48, n. 5, p. 753, doi. 10.1093/jcr/ucab074
- By:
- Publication type:
- Article
Our Journal, Our Intellectual Home.
- Published in:
- Journal of Consumer Research, 2021, v. 47, n. 5, p. 633, doi. 10.1093/jcr/ucaa065
- By:
- Publication type:
- Article
From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research.
- Published in:
- Journal of Consumer Research, 2019, v. 46, n. 4, p. 825, doi. 10.1093/jcr/ucz038
- By:
- Publication type:
- Article
Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 220, doi. 10.1086/383437
- By:
- Publication type:
- Article
Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice.
- Published in:
- Journal of Consumer Research, 1998, v. 25, n. 2, p. 108, doi. 10.1086/209530
- By:
- Publication type:
- Article
Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1996, v. 5, n. 3, p. 263, doi. 10.1207/s15327663jcp0503_03
- By:
- Publication type:
- Article
The Effect of a Similarity versus Dissimilarity Focus in Positioning Strategy: The Moderating Role of Consumer Familiarity and Product Category.
- Published in:
- Psychology & Marketing, 1999, v. 16, n. 3, p. 211, doi. 10.1002/(SICI)1520-6793(199905)16:3<211::AID-MAR2>3.0.CO;2-C
- By:
- Publication type:
- Article
Contextual Priming of Visual Information in Advertisements.
- Published in:
- Psychology & Marketing, 1994, v. 11, n. 1, p. 1, doi. 10.1002/mar.4220110103
- By:
- Publication type:
- Article
Waiting Time and Decision Making: Is Time like Money?
- Published in:
- Journal of Consumer Research, 1995, v. 22, n. 1, p. 110, doi. 10.1086/209439
- By:
- Publication type:
- Article
Language and Consumer Memory: The impact of Linguistic Differences between Chinese and English.
- Published in:
- Journal of Consumer Research, 1994, v. 21, n. 3, p. 419, doi. 10.1086/209408
- By:
- Publication type:
- Article
Sex Typing and Consumer Behavior: A Test of Gender Schema Theory.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 122, doi. 10.1086/209151
- By:
- Publication type:
- Article
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing.
- Published in:
- Marketing Letters, 2022, v. 33, n. 4, p. 705, doi. 10.1007/s11002-022-09639-2
- By:
- Publication type:
- Article
Consumer decisions with artificially intelligent voice assistants.
- Published in:
- Marketing Letters, 2020, v. 31, n. 4, p. 335, doi. 10.1007/s11002-020-09537-5
- By:
- Publication type:
- Article
Speciesism: an obstacle to AI and robot adoption.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 3, doi. 10.1007/s11002-019-09499-3
- By:
- Publication type:
- Article
Consumer Consequences of Robotic Replacement.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 1052
- By:
- Publication type:
- Article
The Unit Bias: Evidence for a Categorization Bias in Estimating Quantities.
- Published in:
- 2016
- By:
- Publication type:
- Abstract
Development of the Brand Experience Scale.
- Published in:
- 2007
- By:
- Publication type:
- Abstract
"Development of the Brand Experience Scale".
- Published in:
- 2007
- By:
- Publication type:
- Abstract
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility.
- Published in:
- 2007
- By:
- Publication type:
- Abstract
Creating Effective Name Translations for Global Brands.
- Published in:
- 2001
- By:
- Publication type:
- Abstract
Categorization Research and Brand Extensions.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 255
- By:
- Publication type:
- Article
BRAND EXTENSIONS AS CONCEPTUAL COMBINATIONS.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 256
- By:
- Publication type:
- Article
The Processing of Emotional and Cognitive Aspects of Product Usage in Satisfaction Judgments.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 52
- By:
- Publication type:
- Article
The Cognitive Representation of Services Varying in Concreteness and Specificity.
- Published in:
- Advances in Consumer Research, 1990, v. 17, n. 1, p. 861
- By:
- Publication type:
- Article
Consumers' Reactions to Waiting: When Delays Affect the Perception of Service Quality.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 59
- By:
- Publication type:
- Article
From experiential psychology to consumer experience.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 1, p. 166, doi. 10.1016/j.jcps.2014.09.001
- By:
- Publication type:
- Article