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Works by Schamp, Christina

Results: 5

1

Consideration of ethical attributes along the consumer decision-making journey.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 328, doi. 10.1007/s11747-019-00629-x

By:

Schamp, Christina;
Heitmann, Mark;
Katzenstein, Robin

Publication type:

Article

2

Cause-Related Marketing as Sales Promotion.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 955, doi. 10.1177/00222437231200807

By:

Schamp, Christina;
Heitmann, Mark;
Peers, Yuri;
Leeflang, Peter S.H.

Publication type:

Article

3

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses.

Published in:

Journal of Marketing Research (JMR), 2023, v. 60, n. 1, p. 189, doi. 10.1177/00222437221109782

By:

Schamp, Christina;
Heitmann, Mark;
Bijmolt, Tammo H.A.;
Katzenstein, Robin

Publication type:

Article

4

The Power of Brand Selfies.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1159, doi. 10.1177/00222437211037258

By:

Hartmann, Jochen;
Heitmann, Mark;
Schamp, Christina;
Netzer, Oded

Publication type:

Article

5

The Monetary Value of Ethical Attributes: Preference Reversal Effects Among Cause-Related Marketing Campaigns.

Published in:

Advances in Consumer Research, 2016, v. 44, p. 757

By:

Schamp, Christina Patricia;
Heitmann, Mark;
Stehmann, Julia

Publication type:

Article