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The Monetary Value of Ethical Attributes: Preference Reversal Effects Among Cause-Related Marketing Campaigns.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 757
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- Publication type:
- Article
Cause-Related Marketing as Sales Promotion.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 955, doi. 10.1177/00222437231200807
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- Publication type:
- Article
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 1, p. 189, doi. 10.1177/00222437221109782
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- Publication type:
- Article
The Power of Brand Selfies.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1159, doi. 10.1177/00222437211037258
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- Publication type:
- Article
Consideration of ethical attributes along the consumer decision-making journey.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 328, doi. 10.1007/s11747-019-00629-x
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- Publication type:
- Article