Impressive insults: How do consumers respond to self‐deprecating advertisements?
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2695, doi. 10.1002/mar.22078
- By:
- Publication type:
- Article
Works by Sayin, Eda
Results: 9
1
2
Hand movement speed in advertising elicits gender stereotypes and consumer responses.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 2, p. 331, doi. 10.1002/mar.21598
- By:
- Publication type:
- Article
3
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal.
- Published in:
- International Journal of Consumer Studies, 2024, v. 48, n. 2, p. 1, doi. 10.1111/ijcs.13011
- By:
- Publication type:
- Article
4
Moving on! The Effect of Movement On, From and Embodiedin Products on Consumer Judgments.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 1074
- By:
- Publication type:
- Article
5
I See, I Sense, I Desire: How Spatial Distance of Indulgent Products Within Advertisements Affects Desire to Eat, Purchase Intention, and Satiation?
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 764
- By:
- Publication type:
- Article
6
Finding the Right Corporate Social Responsibility: How Identity Goals Influence Brand CSR Strategies.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 726
- By:
- Publication type:
- Article
7
Appreciating the Local versus Trusting the Global: Shifting Standards in the Evaluation of Product Failures.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
8
Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises.
- Published in:
- Journal of International Marketing, 2024, v. 32, n. 3, p. 83, doi. 10.1177/1069031X231222865
- By:
- Publication type:
- Article
9
Smellizing Cookies and Salivating: A Focus on Olfactory Imagery.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 1, p. 18, doi. 10.1086/674664
- By:
- Publication type:
- Article