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Managers' Conservatism and Corporate Performance.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1985, v. 6, n. 1, p. 17, doi. 10.1002/smj.4250060103
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- Publication type:
- Article
The effects of advertisement picture likeability on information search and brand choice.
- Published in:
- Marketing Letters, 2011, v. 22, n. 2, p. 101, doi. 10.1007/s11002-010-9118-x
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- Publication type:
- Article
The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 347, doi. 10.1007/s11002-005-5897-x
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- Publication type:
- Article
Market Segmentation Research: Beyond Within and Across Group Differences.
- Published in:
- Marketing Letters, 2002, v. 13, n. 3, p. 233, doi. 10.1023/A:1020226922683
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- Publication type:
- Article
Choice in Computer-Mediated Environments.
- Published in:
- Marketing Letters, 1997, v. 8, n. 3, p. 287, doi. 10.1023/A:1007908513094
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- Publication type:
- Article
Determinants of the Persuasiveness of Open-Ended versus Closed-Ended Advertisements.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 407
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- Publication type:
- Article
The Use of Multiple Methods to Explore Three-Way Person, Brand and Usage Context Interactions.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 116
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- Publication type:
- Article
METHODS TO RESEARCH SHOPPERS' KNOWLEDGE OF SUPERMARKET PRICES.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 584
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- Publication type:
- Article
ENTRY/EXIT DEMAND ANALYSIS.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 617
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- Publication type:
- Article
THE ROLE OF META-ANALYSIS IN CONSUMER RESEARCH.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 497
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- Publication type:
- Article
THE EFFECTS OF REPETITION AND LEVELS OF PROCESSING ON LEARNING AND ATTITUDES.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 439
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- Publication type:
- Article
STATISTICAL POWER AND EFFECT SIZE IN CONSUMER RESEARCH.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 1
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- Publication type:
- Article
CAN SELLER/CUSTOMER INTERACTION AND INFLUENCE BE STUDIED IN THE LABORATORY?
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 393
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- Publication type:
- Article
FRONTIERS OF ADVERTISING RESEARCH.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 99
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- Publication type:
- Article
CARRYOVER EFFECTS OF CORRECTIVE ADVERTISING.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 343
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- Publication type:
- Article
DETECTING DEMAND CHARACTERISTICS IN LABORATORY EXPERIMENTS IN CONSUMER RESEARCH: THE CASE OF REPETITION-AFFECT RESEARCH.
- Published in:
- Advances in Consumer Research, 1975, v. 2, n. 1, p. 713
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- Publication type:
- Article
Comparison and critical analysis of robotized technology for monoclonal antibody high-throughput production.
- Published in:
- Biotechnology Progress, 2011, v. 27, n. 2, p. 571, doi. 10.1002/btpr.564
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- Publication type:
- Article
THE ROLE OF LABORATORY EXPERIMENTS TO TEST MARKETING STRATEGIES.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 3, p. 60, doi. 10.1177/002224297904300306
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- Publication type:
- Article
A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory.
- Published in:
- Journal of Consumer Research, 2003, v. 30, n. 1, p. 138, doi. 10.1086/374692
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- Publication type:
- Article
A Bayesian Analysis of the Information Value of Manipulation and Confounding Checks in Theory Tests.
- Published in:
- Journal of Consumer Research, 1995, v. 21, n. 4, p. 581, doi. 10.1086/209420
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- Publication type:
- Article
Demand Artifacts in Laboratory Experiments in Consumer Research.
- Published in:
- Journal of Consumer Research, 1975, v. 1, n. 4, p. 20, doi. 10.1086/208604
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- Publication type:
- Article
Plasmodium falciparum Rosetting Epitopes Converge in the SD3-Loop of PfEMP1-DBL1α.
- Published in:
- PLoS ONE, 2012, v. 7, n. 12, p. 1, doi. 10.1371/journal.pone.0050758
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- Publication type:
- Article
High throughput production of mouse monoclonal antibodies using antigen microarrays.
- Published in:
- Proteomics, 2005, v. 5, n. 16, p. 4070, doi. 10.1002/pmic.200401279
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- Publication type:
- Article
Planning Media Schedules in the Presence of Dynamic Advertising Quality.
- Published in:
- Marketing Science, 1998, v. 17, n. 3, p. 214, doi. 10.1287/mksc.17.3.214
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- Publication type:
- Article
EMPIRICAL MARKETING GENERALIZATION USING META-ANALYSIS.
- Published in:
- Marketing Science, 1995, v. 14, n. 3, p. G36, doi. 10.1287/mksc.14.3.G36
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- Publication type:
- Article
RECALL, RECOGNITION AND THE DIMENSIONALITY OF MEMORY FOR PRINT ADVERTISEMENTS: AN INTERPRETATIVE REAPPRAISAL.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 94, doi. 10.1287/mksc.7.1.94
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- Publication type:
- Article
Dispersal of Emerald Ash Borer within an Intensively Managed Quarantine Zone.
- Published in:
- Arboriculture & Urban Forestry, 2010, v. 36, n. 4, p. 160, doi. 10.48044/jauf.2010.021
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- Publication type:
- Article
The Readability of Marketing Journals: Are Award-Winning Articles Better Written?
- Published in:
- Journal of Marketing, 2008, v. 72, n. 1, p. 108, doi. 10.1509/jmkg.72.1.108
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- Publication type:
- Article
The price knowledge and search of supermarket shoppers.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 3, p. 42, doi. 10.1177/002224299005400304
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- Publication type:
- Article
BIOLOGICAL CONTROL.
- Published in:
- 1983
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- Publication type:
- Book Review
Antigenic features of protein carriers commonly used in immunisation trials.
- Published in:
- Biotechnology Letters, 2010, v. 32, n. 9, p. 1215, doi. 10.1007/s10529-010-0283-z
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- Publication type:
- Article
Unrip is a component of SMN complexes active in snRNP assembly
- Published in:
- FEBS Letters, 2005, v. 579, n. 11, p. 2348, doi. 10.1016/j.febslet.2005.03.034
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- Publication type:
- Article
Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 467, doi. 10.2307/3172786
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- Publication type:
- Article
META-ANALYSIS IN MARKETING: GENERALIZATION OF RESPONSE MODELS.
- Published in:
- 1987
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- Publication type:
- Book Review
Internal Consistency Reliability of King and Summers' Opinion Leadership Scale: Further Evidence.
- Published in:
- 1983
- By:
- Publication type:
- Abstract
The Significance of Statistical Significance Tests in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 2, p. 122, doi. 10.2307/3151679
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- Publication type:
- Article
....MEASUREMENT ABSTRACTS.
- Published in:
- 1982
- By:
- Publication type:
- Abstract
Statistical Power and Effect Size in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 275, doi. 10.2307/3150969
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- Publication type:
- Article
The Stability of Benefit Segments.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 395, doi. 10.2307/3150588
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- Publication type:
- Article
The Effects of Repetition of Refutational and Supportive Advertising Appeals.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 23, doi. 10.2307/3149405
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- Publication type:
- Article
Repetition in Media Models: A Laboratory Technique.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 1, p. 20, doi. 10.2307/3149721
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- Publication type:
- Article
BEHAVIORAL MEASUREMENT FOR MARKETING MODELS: ESTIMATING THE EFFECTS OF ADVERTISING REPETITION FOR MEDIA PLANNING.
- Published in:
- Management Science, 1971, v. 18, n. 4, p. P-73, doi. 10.1287/mnsc.18.4.P73
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- Publication type:
- Article
Inconstancy of Taylor's b: Simulated sampling with different quadrat sizes and spatial distributions.
- Published in:
- Population Ecology, 1989, v. 31, n. 1, p. 11, doi. 10.1007/BF02515802
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- Publication type:
- Article