Found: 18
Select item for more details and to access through your institution.
Image feedback effects of brand extensions: Evidence from a longitudinal field study.
- Published in:
- Marketing Letters, 2008, v. 19, n. 2, p. 109, doi. 10.1007/s11002-007-9028-8
- By:
- Publication type:
- Article
Reciprocity with Video File Sharing: Experimental Evidence.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 58
- By:
- Publication type:
- Article
When the antidote is the poison: Investigating the relationship between people's social media usage and loneliness when face-to-face communication is restricted.
- Published in:
- PLoS ONE, 2024, v. 19, n. 2, p. 1, doi. 10.1371/journal.pone.0296423
- By:
- Publication type:
- Article
The Role of Parent Brand Quality for Service Brand Extension Success.
- Published in:
- Journal of Service Research, 2010, v. 13, n. 4, p. 379, doi. 10.1177/1094670510370054
- By:
- Publication type:
- Article
How Important Is Word of Mouth? Development, Validation, and Application of a Scale.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 3, p. 273, doi. 10.1177/10949968231215362
- By:
- Publication type:
- Article
Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. 107, doi. 10.1016/j.intmar.2016.07.002
- By:
- Publication type:
- Article
How Important Are Brands? A Cross-Category, Cross-Country Study.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 823, doi. 10.1509/jmkr.47.5.823
- By:
- Publication type:
- Article
Brand Positioning Based on Brand Image–Country Image Fit.
- Published in:
- Marketing Science, 2019, v. 38, n. 3, p. 516, doi. 10.1287/mksc.2019.1151
- By:
- Publication type:
- Article
Consumer File Sharing of Motion Pictures.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 4, p. 1, doi. 10.1509/jmkg.71.4.1
- By:
- Publication type:
- Article
The Last Picture Show? Timing and Order of Movie Distribution Channels.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 4, p. 63, doi. 10.1509/jmkg.71.4.63
- By:
- Publication type:
- Article
Drivers of Brand Extension Success.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 18, doi. 10.1509/jmkg.70.2.018
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2009, p. 1
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2008, p. 1
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2007, p. 1
- By:
- Publication type:
- Article
Erfolgsfaktoren von Markentransfers Eine empirische Analyse für kurzlebige Konsumgüter.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2003, p. 2
- By:
- Publication type:
- Article
Multimediale versus traditionelle Conjoint-Analysen: Ein empirischer Vergleich alternativer Produktpräsentationsformen.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2000, v. 22, n. 2, p. 6, doi. 10.15358/0344-1369-2000-2-161
- By:
- Publication type:
- Article
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity.
- Published in:
- Marketing Letters, 2017, v. 28, n. 2, p. 231, doi. 10.1007/s11002-016-9402-5
- By:
- Publication type:
- Article
L'ÉVALUATION DE LA VALEUR DES MARQUES.
- Published in:
- Revue Française du Marketing, 2003, n. 195, p. 21
- By:
- Publication type:
- Article