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Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis.
- Published in:
- Marketing Science, 2024, v. 43, n. 2, p. 254, doi. 10.1287/mksc.2023.0454
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- Article
Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey.
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- Journal of Marketing Research (JMR), 2023, v. 60, n. 5, p. 889, doi. 10.1177/00222437221140052
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- Article
Social Media and News: Content Bundling and News Quality.
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- Management Science, 2023, v. 69, n. 1, p. 162, doi. 10.1287/mnsc.2022.4341
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- Article
Cross-Cultural Differences in Comfort with Humanlike Robots.
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- International Journal of Social Robotics, 2022, v. 14, n. 8, p. 1865, doi. 10.1007/s12369-022-00920-y
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- Article
Ad Blocking.
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- Management Science, 2022, v. 68, n. 6, p. 4703, doi. 10.1287/mnsc.2021.4106
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- Article
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising.
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- Marketing Science, 2022, v. 41, n. 1, p. 115, doi. 10.1287/mksc.2021.1307
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- Article
Agenda chasing and contests among news providers.
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- RAND Journal of Economics (Wiley-Blackwell), 2017, v. 48, n. 3, p. 783, doi. 10.1111/1756-2171.12191
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- Article
Predicting Mobile Advertising Response Using Consumer Colocation Networks.
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- Journal of Marketing, 2017, v. 81, n. 4, p. 109, doi. 10.1509/jm.15.0215
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- Article
Differentiation with User-Generated Content.
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- Management Science, 2015, v. 61, n. 4, p. 898, doi. 10.1287/mnsc.2014.1907
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- Publication type:
- Article
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 3, p. 270, doi. 10.1509/jmr.13.0503
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- Article
Maersk Line: B2B SOCIAL MEDIA--"IT'S COMMUNICATION, NOT MARKETING".
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- California Management Review, 2014, v. 56, n. 3, p. 142, doi. 10.1525/cmr.2014.56.3.142
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- Article
Buying and selling information under competition.
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- Quantitative Marketing & Economics, 2013, v. 11, n. 3, p. 321, doi. 10.1007/s11129-013-9135-1
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- Article
Network Effects and Personal Influences: The Diffusion of an Online Social Network.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 425, doi. 10.1509/jmkr.48.3.425
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- Article
Advertising to a social network.
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- Quantitative Marketing & Economics, 2011, v. 9, n. 1, p. 71, doi. 10.1007/s11129-010-9093-9
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- Publication type:
- Article
"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers.
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- Marketing Science, 2011, v. 30, n. 1, p. 42, doi. 10.1287/mksc.1100.0588
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- Article
The Race for Sponsored Links: Bidding Patterns for Search Advertising.
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- Marketing Science, 2010, v. 29, n. 2, p. 199, doi. 10.1287/mksc.1090.0517
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- Article
How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products.
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- Quantitative Marketing & Economics, 2009, v. 7, n. 4, p. 445, doi. 10.1007/s11129-009-9071-2
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- Article
Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High.
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- Journal of Consumer Research, 2009, v. 36, n. 1, p. 122, doi. 10.1086/595024
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- Article
Efficient Take-Back Legislation.
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- Production & Operations Management, 2009, v. 18, n. 3, p. 243, doi. 10.1111/j.1937-5956.2009.01004.x
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- Article
Content vs. Advertising: The Impact of Competition on Media Firm Strategy.
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- Marketing Science, 2009, v. 28, n. 1, p. 20, doi. 10.1287/mksc.1080.0390
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- Article
Remanufacturing as a Marketing Strategy.
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- Management Science, 2008, v. 54, n. 10, p. 1731, doi. 10.1287/mnsc.1080.0893
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- Article
Network Formation and the Structure of the Commercial World Wide Web.
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- Marketing Science, 2008, v. 27, n. 5, p. 764, doi. 10.1287/mksc.1070.0349
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- Article
News Consumption and Media Bias.
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- Marketing Science, 2007, v. 26, n. 5, p. 611, doi. 10.1287/mksc.1070.0279
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- Publication type:
- Article
Competitive Pricing of Information: A Longitudinal Experiment.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 42, doi. 10.1509/jmkr.44.1.42
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- Article
CAM: A Spreading Activation Network Model of Subcategory Construction.
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- Advances in Consumer Research, 2007, v. 34, p. 392
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- Article
Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle.
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- Quantitative Marketing & Economics, 2004, v. 2, n. 4, p. 347, doi. 10.1007/s11129-004-0137-x
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- Publication type:
- Article
Adoption Dynamics in Buyer-Side Exchanges.
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- Quantitative Marketing & Economics, 2003, v. 1, n. 3, p. 305, doi. 10.1023/B:QMEC.0000003332.67487.2d
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- Publication type:
- Article
R&D, Marketing, and the Success of Next-Generation Products.
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- Marketing Science, 2003, v. 22, n. 3, p. 355, doi. 10.1287/mksc.22.3.355.17742
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- Article
Temporal Differentiation and the Market for Second Opinions.
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- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 129, doi. 10.1509/jmkr.39.1.129.18933
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- Article
Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management.
- Published in:
- Management Science, 2001, v. 47, n. 11, p. 1441, doi. 10.1287/mnsc.47.11.1441.10249
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- Publication type:
- Article
The Informational Role of Manufacturer Returns Policies: How They Can Help in Learning the Demand.
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- Marketing Letters, 2001, v. 12, n. 4, p. 341, doi. 10.1023/A:1012224422616
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- Article
Global Diffusion of Technological Innovations: A Coupled-Hazard Approach.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 47, doi. 10.1509/jmkr.37.1.47.18722
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- Article
When and How Is the Internet Likely to Decrease Price Competition?
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- Marketing Science, 1999, v. 18, n. 4, p. 485, doi. 10.1287/mksc.18.4.485
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- Article
Knowledge Management and Competition in the Consulting Industry.
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- California Management Review, 1999, v. 41, n. 2, p. 95, doi. 10.2307/41165988
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- Article
The Signaling Impact of Low Introductory Price on Perceived Quality and Trial.
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- Marketing Letters, 1997, v. 8, n. 3, p. 251, doi. 10.1023/A:1007963128115
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- Article
Marketing information: A competitive analysis.
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- Marketing Science, 1997, v. 16, n. 1, p. 24, doi. 10.1287/mksc.16.1.24
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- Article