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Customer research: Time for second thoughts.
- Published in:
- Marketing Review, 2018, v. 18, n. 1, p. 97, doi. 10.1362/146934718X15208754808234
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- Publication type:
- Article
Genetic algorithm segmentation in partial least squares structural equation modeling.
- Published in:
- OR Spectrum, 2014, v. 36, n. 1, p. 251, doi. 10.1007/s00291-013-0320-0
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- Publication type:
- Article
What really matters in attraction effect research: when choices have economic consequences.
- Published in:
- Marketing Letters, 2017, v. 28, n. 1, p. 127, doi. 10.1007/s11002-015-9394-6
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- Publication type:
- Article
How collinearity affects mixture regression results.
- Published in:
- Marketing Letters, 2015, v. 26, n. 4, p. 643, doi. 10.1007/s11002-014-9299-9
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- Publication type:
- Article
Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling.
- Published in:
- Journal of International Marketing, 2018, v. 26, n. 3, p. 1, doi. 10.1509/jim.17.0151
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- Publication type:
- Article
The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 183, doi. 10.1509/jmr.14.0482
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- Publication type:
- Article
Creating a Retail Multiverse: The Case of KARE's City Studio.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2023, v. 69, n. 4, p. 53
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- Publication type:
- Article
Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2020, v. 42, n. 4, p. 22, doi. 10.15358/0344-1369-2020-4-22
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- Publication type:
- Article
On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2017, v. 39, n. 3, p. 4, doi. 10.15358/0344-1369-2017-3-4
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- Publication type:
- Article
Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments.
- Published in:
- Journal of Service Research, 2019, v. 22, n. 4, p. 440, doi. 10.1177/1094670519842333
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- Publication type:
- Article
A Critical Look at the Use of PLS-SEM in MIS Quarterly.
- Published in:
- MIS Quarterly, 2012, v. 36, n. 1, p. iiv
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- Publication type:
- Article
Quantifying model selection uncertainty via bootstrapping and Akaike weights.
- Published in:
- International Journal of Consumer Studies, 2023, v. 47, n. 4, p. 1596, doi. 10.1111/ijcs.12906
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- Publication type:
- Article
The Influence of Caffeine on the Attraction Effect.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 309
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- Publication type:
- Article
Identifying Topics and Trends in Research on Construal Level Theory.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 186
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- Publication type:
- Article
The Short and Long-term Effects of Ambient Scent in Olfactory-rich Servicescapes: A Longitudinal Perspective.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 583
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- Publication type:
- Article
Explanation Plus Prediction—The Logical Focus of Project Management Research.
- Published in:
- Project Management Journal, 2021, v. 52, n. 4, p. 319, doi. 10.1177/8756972821999945
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- Publication type:
- Article
Factors versus Composites: Guidelines for Choosing the Right Structural Equation Modeling Method.
- Published in:
- Project Management Journal, 2019, v. 50, n. 6, p. 619, doi. 10.1177/8756972819882132
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- Publication type:
- Article
Integrated Generalized Structured Component Analysis: On the Use of Model Fit Criteria in International Management Research.
- Published in:
- Management International Review (MIR), 2022, v. 62, n. 4, p. 569, doi. 10.1007/s11575-022-00479-w
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- Publication type:
- Article
Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 3, p. 288, doi. 10.1177/1470785320915686
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- Publication type:
- Article
(Ir)Rationality of decisions in business research and practice: introduction to the special issue.
- Published in:
- 2019
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- Publication type:
- Editorial
Prediction in HRM research–A gap between rhetoric and reality.
- Published in:
- Human Resource Management Journal, 2022, v. 32, n. 2, p. 485, doi. 10.1111/1748-8583.12400
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- Publication type:
- Article
PLS-Based Model Selection: The Role of Alternative Explanations in Information Systems Research.
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- Journal of the Association for Information Systems, 2019, v. 20, n. 4, p. 346, doi. 10.17705/1jais.00538
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- Publication type:
- Article
Developing Business Acumen in Chinese Business School Graduates.
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- Journal of Emerging Knowledge on Emerging Markets (JEKEM), 2012, v. 4, p. 2, doi. 10.7885/1946-651X.1091
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- Publication type:
- Article
Goodness-of-fit indices for partial least squares path modeling.
- Published in:
- Computational Statistics, 2013, v. 28, n. 2, p. 565, doi. 10.1007/s00180-012-0317-1
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- Publication type:
- Article
Heterogenität in varianzbasierter Strukturgleichungsmodellierung -- Eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2008, p. 4
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- Publication type:
- Article
A comparative evaluation of factor‐ and component‐based structural equation modelling approaches under (in)correct construct representations.
- Published in:
- British Journal of Mathematical & Statistical Psychology, 2022, v. 75, n. 2, p. 220, doi. 10.1111/bmsp.12255
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- Publication type:
- Article
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 6, p. 1254, doi. 10.1002/mar.21982
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- Publication type:
- Article
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 880, doi. 10.1002/mar.21957
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- Publication type:
- Article
Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 6, p. 1074, doi. 10.1002/mar.21797
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- Publication type:
- Article
Progress in partial least squares structural equation modeling use in marketing research in the last decade.
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- Psychology & Marketing, 2022, v. 39, n. 5, p. 1035, doi. 10.1002/mar.21640
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- Publication type:
- Article
Mapping the jungle: A bibliometric analysis of research into construal level theory.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 9, p. 1367, doi. 10.1002/mar.21537
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- Publication type:
- Article
Prediction‐Oriented Model Selection in Partial Least Squares Path Modeling.
- Published in:
- Decision Sciences, 2021, v. 52, n. 3, p. 567, doi. 10.1111/deci.12329
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- Publication type:
- Article
Prediction: Coveted, Yet Forsaken? Introducing a Cross‐Validated Predictive Ability Test in Partial Least Squares Path Modeling.
- Published in:
- Decision Sciences, 2021, v. 52, n. 2, p. 362, doi. 10.1111/deci.12445
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- Publication type:
- Article
Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 5, p. 616, doi. 10.1007/s11747-017-0517-x
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- Publication type:
- Article
A new criterion for assessing discriminant validity in variance-based structural equation modeling.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 1, p. 115, doi. 10.1007/s11747-014-0403-8
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- Publication type:
- Article
On the value relevance of customer satisfaction. Multiple drivers and multiple markets.
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- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 509, doi. 10.1007/s11747-011-0247-4
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- Publication type:
- Article
An assessment of the use of partial least squares structural equation modeling in marketing research.
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- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 414, doi. 10.1007/s11747-011-0261-6
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- Publication type:
- Article
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 434, doi. 10.1007/s11747-011-0300-3
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- Publication type:
- Article
Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013).
- Published in:
- Organizational Research Methods, 2014, v. 17, n. 2, p. 182, doi. 10.1177/1094428114526928
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- Publication type:
- Article
Structural Equation Models: From Paths to Networks (Westland 2019).
- Published in:
- 2020
- By:
- Publication type:
- Book Review
Parceling Cannot Reduce Factor Indeterminacy in Factor Analysis: A Research Note.
- Published in:
- Psychometrika, 2019, v. 84, n. 3, p. 772, doi. 10.1007/s11336-019-09677-2
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- Publication type:
- Article