Found: 7
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The Net generation in times of pandemic: Customers' technology savviness and social media communication impact on customer-based brand equity.
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- Online Journal of Applied Knowledge Management, 2021, v. 9, n. 2, p. 1, doi. 10.36965/ojakm.2021.9(2)1-27
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- Article
Digital influencers: An exploratory study of influencer marketing campaign process on instagram.
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- Online Journal of Applied Knowledge Management, 2020, v. 8, n. 2, p. 31, doi. 10.36965/ojakm.2020.8(2)31-52
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- Article
Integrating knowledge and employer brand management: A conceptual model.
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- Online Journal of Applied Knowledge Management, 2020, v. 8, n. 1, p. 63, doi. 10.36965/ojakm.2020.8(1)63-84
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- Article
A influêcia da imagem da região de origem no valor da marca centrada no cliente - o exemplo da marca Açores.
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- Redes (1414-7106), 2018, v. 23, n. 2, p. 339, doi. 10.17058/redes.v23i2.12093
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- Article
What more influences the followers? The effect of digital influencer attractiveness, homophily and credibility on followers' purchase intention.
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- Issues in Information Systems, 2022, v. 23, n. 1, p. 86, doi. 10.48009/1_iis_2022_107
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- Article
CONSUMER ATTITUDES TOWARDS FASHION INFLUENCERS ON INSTAGRAM: IMPACT OF PERCEPTIONS AND ONLINE TRUST ON PURCHASE INTENTION.
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- Issues in Information Systems, 2020, v. 21, n. 1, p. 105
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- Article
Communication about rebranding: the case of Polish listed companies.
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- Horizons of Politics / Horyzonty Polityki, 2023, v. 14, n. 49, p. 93, doi. 10.35765/HP.2513
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- Article