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A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences.
- Published in:
- Management International Review (MIR), 2022, v. 62, n. 5, p. 741, doi. 10.1007/s11575-022-00482-1
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- Publication type:
- Article
Cross-cultural Research in Advertising: An Assessment of Methodologies.
- Published in:
- Journal of the Academy of Marketing Science, 1994, v. 22, n. 3, p. 205, doi. 10.1177/0092070394223002
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- Publication type:
- Article
Countries and Their Products: A Cognitive Structure Perspective.
- Published in:
- Journal of the Academy of Marketing Science, 1993, v. 21, n. 4, p. 323, doi. 10.1007/BF02894524
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- Publication type:
- Article
Segmenting Corporate Exporting Activities: Sporadic versus Regular Exporters.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 2, p. 93, doi. 10.1007/BF02726001
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- Publication type:
- Article
Homage to a Marketing Scholar: Robert D. W. Bartels, 1913-1989 Professor Emeritus The Ohio State University.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 245, doi. 10.1007/BF02726476
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- Publication type:
- Article
INTERNATIONAL MARKETING AND PURCHASING OF INDUSTRIAL GOODS (BOOK REVIEW).
- Published in:
- 1986
- By:
- Publication type:
- Book Review
Models of Consumer Behavior: The State of the Art.
- Published in:
- Journal of the Academy of Marketing Science, 1981, v. 9, n. 3, p. 300, doi. 10.1007/BF02721990
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- Publication type:
- Article
Elements of Marketing Strategy: How Important Are They from the Executive Viewpoint?
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- Journal of the Academy of Marketing Science, 1980, v. 8, n. 1, p. 40, doi. 10.1007/BF02721971
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- Publication type:
- Article
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 53, doi. 10.1016/j.intmar.2019.03.004
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- Publication type:
- Article
Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 3, p. 169, doi. 10.1016/j.intmar.2011.04.002
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- Publication type:
- Article
Nonprice antecedents of consumer preference for cyber and extension brands.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 1, p. 22, doi. 10.1002/dir.20072
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- Publication type:
- Article
THE INTERNET AND INTERNATIONAL MARKETING: IS THERE A FIT?
- Published in:
- Journal of Interactive Marketing, 1998, v. 12, n. 4, p. 5, doi. 10.1002/(SICI)1520-6653(199823)12:4<5::AID-DIR2>3.0.CO;2-5
- By:
- Publication type:
- Article
Productivity Planning and Strategy in Retailing.
- Published in:
- California Management Review, 1990, v. 32, n. 2, p. 54, doi. 10.2307/41166605
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- Publication type:
- Article
Intentional Cannibalization, Radical Innovation, and Performance: A Comparison of Chinese and Western Enterprises in China.
- Published in:
- Journal of International Marketing, 2020, v. 28, n. 2, p. 40, doi. 10.1177/1069031X19866832
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- Publication type:
- Article
International Marketing Strategy in Emerging-Market Exporting Firms.
- Published in:
- Journal of International Marketing, 2019, v. 27, n. 1, p. 20, doi. 10.1177/1069031X18812731
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- Publication type:
- Article
International Relationship Marketing: Intellectual Foundations and Avenues for Further Research.
- Published in:
- Journal of International Marketing, 2015, v. 23, n. 4, p. 1, doi. 10.1509/jim.15.0027
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- Publication type:
- Article
Antecedents and Outcomes of Exporter-Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 2, p. 21, doi. 10.1509/jim.13.0129
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- Publication type:
- Article
Executive Insights: Marketing Strategy in Emerging Markets: The Case of China.
- Published in:
- Journal of International Marketing, 2003, v. 11, n. 1, p. 97, doi. 10.1509/jimk.11.1.97.20141
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- Publication type:
- Article
Executive Summaries.
- Published in:
- 2003
- By:
- Publication type:
- Abstract
Strategic Considerations in European Retailing.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 49, doi. 10.1177/1069031X9500300305
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- Publication type:
- Article
Executive Summaries; STRATEGIC CONSIDERATIONS IN EUROPEAN RETAILING.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 9, doi. 10.1177/1069031X9500300305
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- Publication type:
- Article
A Model for Assessing Performance in Small U.S. Exporting Firms.
- Published in:
- Entrepreneurship: Theory & Practice, 1990, v. 15, n. 2, p. 33
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- Publication type:
- Article
Strategy fit and performance consequences of international marketing standardization.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2006, v. 27, n. 9, p. 867, doi. 10.1002/smj.549
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- Publication type:
- Article
Currency Choice in Industrial Pricing: A Cross-National Evaluation.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 3, p. 112, doi. 10.1177/002224299806200308
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- Publication type:
- Article
The Influence of Global Marketing Standardization on Performance.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 2, p. 1, doi. 10.1177/002224299205600201
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- Publication type:
- Article
Knowledge structure in product- and brand origin–related research.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 947, doi. 10.1007/s11747-020-00767-7
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- Publication type:
- Article
The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 49, doi. 10.1007/s11747-013-0337-6
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- Publication type:
- Article
Knowledge structure in international marketing: a multi-method bibliometric analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 364, doi. 10.1007/s11747-011-0296-8
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- Publication type:
- Article
Assessing multifunctional innovation adoption via an integrative model.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 5, p. 717, doi. 10.1007/s11747-010-0231-4
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- Publication type:
- Article
Globalization, Privatization, and Free Market Economy (Book).
- Published in:
- 2001
- By:
- Publication type:
- Book Review
In Search of an Optimal Infrastructure for International Business Education and Research.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
Relationships and Networks in Marketing: International Perspectives.
- Published in:
- 2000
- By:
- Publication type:
- Book Review