DOES LIVE STREAM SELLING AFFECT CUSTOMER ENGAGEMENT AND PURCHASE INTENTION? THE SHOPEE LIVE PLATFORM CASE STUDY.
- Published in:
- ASEAN Marketing Journal, 2022, v. 14, n. 2, p. 143
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- Publication type:
- Article
Works by Salehudin, Imam
Results: 13
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NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET.
- Published in:
- ASEAN Marketing Journal, 2021, v. 13, n. 2, p. 121, doi. 10.21002/amj.v13i2.13520
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- Article
3
Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia.
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- ASEAN Marketing Journal, 2017, v. 9, n. 2, p. 90
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- Publication type:
- Article
4
100% ♥ Indonesia: Role of Government Campaign to Promote Local Products in Indonesia.
- Published in:
- ASEAN Marketing Journal, 2016, v. 8, n. 1, p. 1
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- Publication type:
- Article
5
Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia.
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- ASEAN Marketing Journal, 2014, v. 6, n. 2, p. 77
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- Publication type:
- Article
6
Government Support, Trust, and UTAUT 2 in Willingness to Adopt & Pay Smart Home Indonesia.
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- Jurnal Indonesia Sosial Teknologi, 2024, v. 5, n. 12, p. 6046, doi. 10.59141/jist.v5i12.7046
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- Publication type:
- Article
7
Perceived aggressive monetization: why some mobile gamers won't spend any money on in-app purchases.
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- Electronic Commerce Research, 2024, v. 24, n. 3, p. 1997, doi. 10.1007/s10660-022-09603-2
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- Publication type:
- Article
8
Unlocking B2B Purchase Engagement: Investigating Its Drivers and Consequences in App-Based Service Subscriptions for MSMEs.
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- Jurnal Manajemen Teori dan Terapan, 2024, v. 17, n. 1, p. 1, doi. 10.20473/jmtt.v17i1.51494
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- Publication type:
- Article
9
Unveiling the Dynamics of Expectation, Flow, Enjoyment, and Satisfaction: Drivers of Continued Subscription Intentions Among Netflix Users.
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- South East Asian Journal of Management, 2023, v. 17, n. 2, p. 96, doi. 10.21002/seam.v17i2.1410
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- Publication type:
- Article
10
The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products.
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- South East Asian Journal of Management, 2021, v. 15, n. 2, p. 169, doi. 10.21002/seam.v15i2.13336
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- Article
11
WORK OVERLOAD AND TURNOVER INTENTION OF JUNIOR AUDITORS IN GREATER JAKARTA, INDONESIA.
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- South East Asian Journal of Management, 2015, v. 9, n. 2, p. 108
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- Publication type:
- Article
12
Exploring the Impact of Persuasion Knowledge and Parasocial Relationships on K-Pop Fans' Consumer Behavior in Indonesia.
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- Journal of Enterprise & Development (JED), 2024, v. 6, n. 3, p. 679
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- Publication type:
- Article
13
"Reverse Engineering" the Pitching Research Template: A Simple Tool to Help Understand the Academic Literature.
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- Journal of Accounting & Management Information Systems / Contabilitate si Informatica de Gestiune, 2017, v. 16, n. 1, p. 203, doi. 10.24818/jamis.2017.01011
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- Article