An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 3, p. 564, doi. 10.1002/mar.21456
- By:
- Publication type:
- Article
Works by Saenger, Christina
Results: 9
1
2
Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 9, p. 894, doi. 10.1002/mar.21030
- By:
- Publication type:
- Article
3
Consumption-Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 11, p. 959, doi. 10.1002/mar.20659
- By:
- Publication type:
- Article
4
The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations.
- Published in:
- Journal of Advertising, 2017, v. 46, n. 3, p. 424, doi. 10.1080/00913367.2017.1281776
- By:
- Publication type:
- Article
5
Using Visual Interference to Establish New Brand-Attribute Linkages.
- Published in:
- Advances in Consumer Research, 2011, v. 38, p. 862
- By:
- Publication type:
- Article
6
Exposing Consumer Exhibitionists: The Development and Validation of the Consumer Exhibitionism Scale.
- Published in:
- 2010
- By:
- Publication type:
- Abstract
7
How limited consumption experiences affect word of mouth.
- Published in:
- Marketing Letters, 2021, v. 32, n. 2, p. 149, doi. 10.1007/s11002-021-09561-z
- By:
- Publication type:
- Article
8
Celebrity influence on word of mouth: the interplay of power states and power expectations.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 105, doi. 10.1007/s11002-020-09513-z
- By:
- Publication type:
- Article
9
ENHANCING STUDENTS' MARKETING INFORMATION LITERACY.
- Published in:
- Marketing Education Review, 2019, v. 29, n. 1, p. 52, doi. 10.1080/10528008.2018.1461570
- By:
- Publication type:
- Article