Found: 13
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Self-mockery in advertising : when not taking yourself seriously makes consumers take you seriously.
- Published in:
- Journal of Marketing Trends (1961-7798), 2021, v. 7, n. 1, p. 21
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- Article
Se digitaliser sans renier ses valeurs: Quelles stratégies marketing digital les marques de luxe déploient-elles pour relever ce défi ?
- Published in:
- Revue Management et Avenir, 2021, n. 123, p. 119, doi. 10.3917/mav.123.0119
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- Article
The Detrimental Effect of Cause-Related Marketing Parodies.
- Published in:
- Journal of Business Ethics, 2018, v. 151, n. 2, p. 517, doi. 10.1007/s10551-016-3232-5
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- Article
Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising?
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- Journal of Business Ethics, 2017, v. 141, n. 2, p. 235, doi. 10.1007/s10551-015-2751-9
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- Article
Home Sweet Messy Home: Managing Symbolic Pollution.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 3, p. 565, doi. 10.1086/676922
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- Article
Les effets pervers de l'appropriation des assistants vocaux via enceintes connectées en période de crise sanitaire de la Covid-19 : Des risques de dépendance accrus pour la génération Z.
- Published in:
- Revue des Sciences de Gestion, 2023, n. 324, p. 8
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- Publication type:
- Article
Does the Type of Parody Content Affect the Attitude Toward the Politician? A Moderated-Mediation Analysis.
- Published in:
- Décisions Marketing, 2022, n. 106, p. 161
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- Publication type:
- Article
L'autodérision dans la publicité: rôles positifs de l'humilité de la marque et de l'humour perçu.
- Published in:
- Décisions Marketing, 2022, n. 105, p. 11, doi. 10.3917/dm.105.0011
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- Publication type:
- Article
QUELLE CIBLE POUR LES PUBLICITÉS TABOU PROVOCANTES ?
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- Décisions Marketing, 2012, n. 66, p. 9, doi. 10.7193/dm.066.09.19
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- Article
FAUT-IL CONCEVOIR LES PROSPECTUS EN FONCTION DE LA FIDÉLITÉ DU CLIENT À L'ENSEIGNE ?
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- Décisions Marketing, 2010, n. 59, p. 49, doi. 10.7193/dm.059.49.59
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- Article
PORTÉES ET LIMITES DU LOT VIRTUEL: une étude exploratoire.
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- Décisions Marketing, 2008, n. 50, p. 49, doi. 10.7193/dm.050.49.57
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- Article
When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 2, p. 254, doi. 10.1002/mar.21928
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- Publication type:
- Article
Expressing one's opinions freely on politicians using parodies: Effect of the sources of political parodies (user‐ vs. media‐generated parodies).
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 10, p. 1670, doi. 10.1002/mar.21484
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- Article