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"We Are Here to Stay Longer" A Relational Benefits Perspective in Ride-Hailing Services.
- Published in:
- International Journal of Economics & Management, 2023, v. 17, n. 3, p. 373
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- Publication type:
- Article
DOES VISUAL APPEAL MODERATES THE IMPACT OF ATTITUDE TOWARDS ADVERTISING ON BRAND ATTITUDE, ATTACHMENT AND LOYALTY?
- Published in:
- REMark: Revista Brasileira de Marketing, 2023, v. 22, n. 3, p. 1250, doi. 10.5585/remark.v22i3.22160
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- Publication type:
- Article