Found: 29
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Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry.
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- Journal of Marketing, 2011, v. 75, n. 6, p. 39, doi. 10.1509/jm.09.0199
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- Article
Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field.
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- Journal of Marketing, 2009, v. 73, n. 4, p. 4, doi. 10.1509/jmkg.73.4.4
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- Article
The Effect of Superstar Software on Hardware Sales in System Markets.
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- Journal of Marketing, 2009, v. 73, n. 2, p. 88, doi. 10.1509/jmkg.73.2.88
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The Quest for Citations: Drivers of Article Impact.
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- Journal of Marketing, 2007, v. 71, n. 3, p. 171, doi. 10.1509/jmkg.71.3.171
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- Article
Indirect Network Effects in New Product Growth.
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- Journal of Marketing, 2007, v. 71, n. 3, p. 52, doi. 10.1509/jmkg.71.3.52
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Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability.
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- Journal of Marketing, 2004, v. 68, n. 2, p. 88, doi. 10.1509/jmkg.68.2.88.27787
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- Article
Strategic Bundling of Products and Prices: A New Synthesis for Marketing.
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- Journal of Marketing, 2002, v. 66, n. 1, p. 55, doi. 10.1509/jmkg.66.1.55.18455
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- Article
Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry.
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- Marketing Science, 2016, v. 35, n. 6, p. 915, doi. 10.1287/mksc.2015.0971
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- Article
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space.
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- Marketing Science, 2013, v. 32, n. 1, p. 89, doi. 10.1287/mksc.1120.0757
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- Article
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality.
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- Marketing Science, 2011, v. 30, n. 2, p. 305, doi. 10.1287/mksc.1100.0624
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- Article
The Evolving Social Network of Marketing Scholars.
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- Marketing Science, 2010, v. 29, n. 3, p. 561, doi. 10.1287/mksc.1090.0539
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- Article
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes.
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- Marketing Science, 2009, v. 28, n. 4, p. 690, doi. 10.1287/mksc.1080.0440
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- Article
Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?
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- Marketing Science, 2005, v. 24, n. 4, p. 585, doi. 10.1287/mksc.1050.0152
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- Article
Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test.
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- Marketing Science, 2004, v. 23, n. 4, p. 530, doi. 10.1287/mksc.1040.0054
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- Article
The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness.
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- Marketing Science, 2003, v. 22, n. 2, p. 188, doi. 10.1287/mksc.22.2.188.16041
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- Article
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales.
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- Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 299, doi. 10.1177/0022243720962505
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- Article
Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 720, doi. 10.1509/jmr.15.0498
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- Article
Modeling Global Spillover of New Product Takeoff.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 637, doi. 10.1509/jmkr.46.5.637
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- Article
Customizing Complex Products: When Should the Vendor Take Control?
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 664, doi. 10.1509/jmkr.43.4.664
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- Article
Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 219, doi. 10.1509/jmkr.42.2.219.62293
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- Article
Vertical Marketing Systems for Complex Products: A Triadic Perspective.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 479, doi. 10.1509/jmkr.41.4.479.47015
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- Article
Buying Modular Systems in Technology-Intensive Markets.
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- Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 335, doi. 10.1509/jmkr.40.3.335.19239
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The Rise of New Technologies in Marketing: A Framework and Outlook.
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- Journal of Marketing, 2022, v. 86, n. 1, p. 1, doi. 10.1177/00222429211061636
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Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing.
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- Journal of Marketing, 2021, v. 85, n. 5, p. 1, doi. 10.1177/00222429211001050
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The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
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- Journal of Marketing, 2020, v. 84, n. 3, p. 122, doi. 10.1177/0022242919901277
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- Article
Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns.
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- Journal of Marketing, 2019, v. 83, n. 3, p. 126, doi. 10.1177/0022242919831996
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- Article
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity.
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- Journal of Marketing, 2019, v. 83, n. 2, p. 138, doi. 10.1177/0022242918809673
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- Article
The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link?
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- Management Science, 2007, v. 53, n. 11, p. 1688, doi. 10.1287/mnsc.1070.0718
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- Article
The value of context-specific studies for marketing.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 50, doi. 10.1007/s11747-022-00872-9
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- Article