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A STUDY OF MARKETING MIX STRATEGIES ON THE INDIAN UPVC WINDOW MARKET.
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- CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 11, p. 41
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- Article
Cross-Channel Integration and its Impact on Customers' Behavioral Intentions: A Serial Mediation Model.
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- South Asian Journal of Management, 2023, v. 30, n. 4, p. 123
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- Article